These Are the Brand New Fragrances Our Beauty Team Can't Stop Talking About

As beauty editors, I'd say our fortune-telling abilities are strong when it comes to what fragrances we think will be everywhere for the season. This time around, we, once again, have a lot to say about the fragrance world's latest releases and it would be criminal not to share. Whether you're in the market for a new signature scent or you just want to try something new for fall, you're going to want to keep reading. The below fragrances are ones the Who What Wear beauty team hasn't been able to shut up about. Trust me, just take a peek at our Slack conversations—we have lots of thoughts!

A beauty editor's thoughts on Tom Ford Eau D'Ombre, Ellis Brooklyn Vanilla Sin, and Maison Francis Kurkdjian APOM

(Image credit: Future Publishing)

With an almost perfect five-star rating on Sephora, you know Who What Wear senior beauty editor Jamie Schneider isn't the only one who can't get enough of this new scent from Tom Ford. If you like smoky sweet scents that remind you of the desert, this one is definitely for you. The vanilla note also really adds an extra dose of the unexpected to an otherwise masculine-leaning scent.

Anyone else spend all their money on Victoria's Secret body sprays back in the day? This reminds me of that era and is just a straight-up really good gourmand. I always hesitate when it comes to body mists because I thought a lot of them didn't last as long, but this one has some serious staying power and just smells so sweet and heavenly. Schneider, myself, and Who What Wear beauty director Erin Jahns all named this one as a shoo-in fall favorite.

From the makers of the legendary Baccarat Rouge 540 comes this new offering APOM. This one is more of a floral-amber combination with pretty opening notes like orange blossom and lavender. It would definitely be something warm and inviting to wear during the spring, but honestly, I'd also wear it year-round.

I haven't gotten my hands on this one just yet, but Schneider says this is the perfect cozy fall scent with notes of candied apple, toasted vanilla bean, and woodier notes like cedarwood.

Beauty editors discuss new Byredo, DedCool, Parfums de Marly, and Lancome fragrances

(Image credit: Future Publishing)

It's hard to imagine another Parfums de Marly fragrance eclipsing my all time favorite: Delina Exclusif Eau de Parfum ($240), but this one comes pretty damn close. It's sweet, musky, and reminds me of another one of my all time favorite fragrances Viktor&Rolf's Good Fortune ($145). I've been loving it for chilly fall nights.

This fruity floral fragrance has captured the heart of both Jahns and I. Aura is the perfect name for a fragrance like this—it's sweet, juicy, and is even a bit sparkly. It makes you feel so radiant and is the perfect California beach day scent in my humble opinion.

It's probably obvious at this point, but I tend to love fruity, floral, and gourmand scents. This new Lancôme offering is all of the above—it was love at first spritz. Immediately the notes of raspberry hooked me, but I also love the undercurrents of leather, cocoa butter, and cedarwood. It adds such a rich and unique quality to the fragrance that elevates it far past your average gourmand. I wear it almost every time I leave my house these days.

Byredo fragrances just scream fall to me. I have a roster of scents from the brand that I often whip out for the season including Gypsy Water, Mojave Ghost, and Bal D'Afrique, but Jahns also said that I need to add Desert Daze to the lineup. The notes of sandalwood, rose petals, and papyrus are already speaking to me—I can't wait to give this one a sniff for myself.

Loewe Earth Elixir, Loewe 7, Phlur Coconut Skin, Caramel Skin

(Image credit: Future Publishing)

According to Jahns, this new perfume from Loewe is chic AF. With notes of truffle, pear, oudh, and violet it's a scent worthy of your fall collection.

7 has heady notes of patchouli, incense, and red pepper berries. It's got a bit of spice to it, but a sweeter note of rockrose wildflower.

Who What Wear associate beauty editor Kaitlyn McLintock and I are fully obsessed with Caramel Skin from Phlur. It's just another damn good gourmand that's sweet but features earthy sandalwood to give it a bit more balance.

I know I say this a lot, but this perfume is actually a vacation bottled. If you love coconut perfumes, this one is easily a top pick. It has such a breezy opening, but the base notes of salted amber give it way more of an elevated feel.

Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.