Learn About and Sign Up for Our New Be the Buyer Program

last updated 26 March 2018

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Fashion girls, rejoice! We’re launching an exciting new program, Be the Buyer, and we want you to help weigh in on design decisions for both our Who What Wear collection for Target and JoyLab, the activewear brand we co-design with Target. We want your feedback so that we can make our products better for you and shoppers everywhere. All you need to do is sign up with this survey, and once you’re set up in the program, we’ll email you with two- to three-minute feedback opportunities one or two times a month.

So are you ready to be the buyer? Don’t forget to sign up here and prepare to feel like a fashion boss.

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Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.