What Gen-Z New Yorkers Are Buying for Back-to-School

It’s the time of the summer when the store aisles are stocked to the brim with multicolored folders, patterned pencil cases, and Post-its galore. While shopping for lined paper and an excessive number of highlighters may have been exciting when we were 12, the hard truth is that we aren't kids anymore. In other words, there’s a new back-to-school shopping list we should be checking off now that we're "adults" (whatever that means) and in college. This list is a bit cooler, and the essentials are bit different than the ones typically advertised on giant cardboard signs, but trust me when I say that, student or not, the selection ahead is one you need in your life stat.

In order to get the most accurate list of essentials as possible, I went straight to the source and asked Gen-Z college students themselves—specifically, New York Gen-Z college students. Since New Yorkers are known for seamlessly navigating through the hustle and bustle of the city, I figured they would know exactly what to wear to look great while feeling comfortable enough to make it through an 8 a.m. lecture, straight into their internship, and all through a fun college night. 

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(Image credit: @thatgirlyusra)

For these students, having Manhattan as their campus means they don’t have the "typical" college experience, but it means their essentials are all kinds of necessary, versatile, and effortlessly cool, because NYC is a major fashion capital, after all. So what is exactly is in their back to school carts for the fall? You’re about to find out. Whether you’re heading back to campus in a few weeks, or you simply want to know what Gen Zers are into these days, you’d be crazy not to scroll and shop these picks ahead (including a few of my own). 

Morgan Machiski, Fashion Institute of Technology

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Emily O'Brien, Fordham University

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Zaynab Issa, Baruch College

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Michael Macko, LIM College

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Yusra Siddiqui, LIM College

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Shop my picks:

Niharika Chandar, New York University

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.