Yusra Siddiqui
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.
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Coach Bags Are Going Viral, so I Took the 3 Buzziest for a Test-Drive
I'm impressed.
By Yusra Siddiqui
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Louis Vuitton S/S 25 Is Rethinking What It Means to Be "Soft" in Fashion
Nicolas Ghesquière continues to push the boundaries.
By Yusra Siddiqui
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A Guide to Everything That's Chic Now, According to Paris Fashion Week Street Style
Goodbye, fashion month!
By Yusra Siddiqui
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The Who What Wear 100: Every Fall 2024 Item to Shop This Season
By Kristen Nichols
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Stylish Parents Have Spoken: These 11 Diaper Bags Are Simply Elite
They're functional and look good.
By Yusra Siddiqui
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Delicate and Minimal, Ferragamo Spring 2025 Was a Visual Treat
Refreshing.
By Yusra Siddiqui
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Yes, Overalls Are Cool Again—Just Ask Alexa Chung, Hailey Bieber, and New Yorkers
I'm on board.
By Yusra Siddiqui
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This Basic May Be "Boring," But These 6 Outfits Are Proving Otherwise
This update is everything.
By Yusra Siddiqui
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If These Scarves Are in Your Fall/Winter Wardrobe, You'll Be a Compliment Magnet
Cool and comfortable picks only.
By Yusra Siddiqui
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The NYFW Report: 6 Trends to Know for Spring 2025
From powder pink to sheer and lightweight fabrics.
By Yusra Siddiqui
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The NYFW Report: 6 Trends to Know for Spring 2025
From powder pink to sheer and lightweight fabrics.
By Yusra Siddiqui
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My Hot Take Is That Sweatpants Can Be Stylish—20 Chic Pairs That Prove My Point
I'm marking cozy dressing as "in" for 2024.
By Yusra Siddiqui
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The 411 on the Best Loewe Handbags to Buy, From the Puzzle to the Squeeze
They're all on our wish lists.
By Yusra Siddiqui
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Maybe It's the Gen Z in Me, But I Love a Baggy Outfit—9 I'm Saving Now
Easy, breezy, and chic!
By Yusra Siddiqui
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Loafers May Be Trending, But These 15 Pairs Will Remain in Your Closet Forever
Classic and current.
By Yusra Siddiqui