Shannon Lawlor
Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.
Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.
While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she'll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.
When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor.
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The 5 Skincare Changes Experts Say Every 50-Something Should Make
Put down the foaming cleansers.
By Shannon Lawlor
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I've Been Loyal to My Super-Luxurious LED Mask for Years—This £200 Alternative Has Tempted Me Away
And I can travel with it.
By Shannon Lawlor
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Everyone I Know Asks Me Whether This £245 Perfume Is Worth the Money
My honest thoughts.
By Shannon Lawlor
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Sorry, Scent Snobs—It's Time We Accept This Y2K Icon Is Still the Most Expensive-Smelling Perfume Ever Made
And it's overdue a comeback.
By Shannon Lawlor
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Celebrities and Beauty Editors Swear By This Cult Skincare Line for Plump, Radiant Skin
It really delivers.
By Shannon Lawlor
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They Don’t Know It Yet, But I Do—This New Perfume Is About to Become the Cool-Girl Signature Scent
The fragrance of the season.
By Shannon Lawlor
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Behold: Every Iconic Beauty Moment From the Autumn/Winter 2025 Runways So Far
Your ultimate Fashion Month beauty guide.
By Shannon Lawlor
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I've Been Writing About Hair Trends for a Decade—These 21 Iconic Styles Will Never Age
The ultimate hair inspiration.
By Shannon Lawlor
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Trust Me, I'm a Beauty Director: These Are the 13 Best Volumising Hair Products for Thin Hair
Plus, all the expert tips you need.
By Shannon Lawlor
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This £15 Mascara Has Earned Me More Compliments in One Week Than I've Received in My Whole Life
People keep asking if I've had a lash lift.
By Shannon Lawlor
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I've Tried Everything—These Are the Best Under-Eye Concealers to Help Disguise Dark Circles
Finally!
By Shannon Lawlor
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I've Spent Years Hunting for the Best Conditioners for Fine Hair—Here's My Final Edit
They strike the perfect balance of silky and bouncy.
By Shannon Lawlor
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Without a Doubt, These Are the Best Foundations for an Effortless Glow
Trust me: I've tried them all.
By Shannon Lawlor
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Revealed: The Conditioners That Give Our Who What Wear Editors "Best Hair" Status
The hardest-working conditioners around.
By Shannon Lawlor
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Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
Their BAFTA Nominees Party looks delivered.
By Shannon Lawlor