Remy Farrell
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com, styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, following a lifelong passion for the field, creating tried-and-tested reviews and diverse beauty content.
In her newly appointed role as Fashion Editor at Who What Wear starting in 2024, Remy is interested in discovering new and exciting fashion and beauty brands to share with the Who What Wear readership. Although she has luxury experience, her main focus is uncovering hidden gems at affordable prices to make shopping accessible to everyone, no matter their budget. In her spare time you can find her reading, attending boxing classes, but most likely, shopping.
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Prepare Your Saved Folder—These 10 Instagram-Famous Buys Stopped Me Mid-Scroll
Double tap–worthy pieces.
By Remy Farrell
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7 Easy, Cool-Girl Outfits With Jeans that Scandi Women are Currently Wearing On Repeat
How to channel Copenhagen cool.
By Remy Farrell
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I've Evaluated Every Style—These Are the 7 It Bags Set to Rule 2025
To have and to hold.
By Remy Farrell
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The 2000s Called—These "Outdated" Y2K Trainer Trends Are Making a Chic Comeback in 2025
Yes, really.
By Remy Farrell
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Personal Space: Kara Rose Marshall
From the Wild West to East London.
By Remy Farrell
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21 Chic New Buys from COS, Massimo Dutti and Reformation That Pass for Designer
The luxe list.
By Remy Farrell
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5 Under-£100 New-Season Buys That Make Up My Winter Capsule Wardrobe
Soon-to-be staples.
By Remy Farrell
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
By Remy Farrell
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7 Chic Updates That Stylish Londoners Are Making to Their Everyday Outfits in 2025
New year, new looks.
By Remy Farrell
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This Sophisticated Yet Affordable Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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This Accessory Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits
They know how to dress for the cold.
By Remy Farrell
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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The Ultimate Guide to the Best Designer Items to Invest in Now and Forever
The dream wish list.
By Remy Farrell
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We're Calling It Now—This Pretty Top Trend Just Might Replace Your White Tee This Season
It's already a French staple.
By Remy Farrell