Natalie Gray Herder
Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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These 16 NET-A-PORTER Arrivals Confirm Spring's Chicest Color Trends
Sponsor Content Created With NET-A-PORTER
Which one is your favorite?
By Natalie Gray Herder
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16 Luxury Accessories From NET-A-PORTER I've Been Patiently Waiting For
Sponsor Content Created With NET-A-PORTER
New season, new Alaia, Bottega, and Loewe.
By Natalie Gray Herder
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Reporting Live From the Airport: 26 Fashion and Beauty Items I'm Bringing on Vacation
Feel free to copy my packing list.
By Natalie Gray Herder
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I'd Clean Out My Closet Just to Make Space for These 20 NET-A-PORTER Arrivals
Sponsor Content Created With NET-A-PORTER
Spring trends galore.
By Natalie Gray Herder
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Spotted: 3 Denim Styles New Yorkers Are Actually Wearing in 2025
Sponsor Content Created With Free People
And where to buy them for under $150.
By Natalie Gray Herder
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I've Seen All I Need to See—These 28 Spring Finds From Shopbop and Banana Republic Can't Be Missed
This bag charm is actually… chic.
By Natalie Gray Herder
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5 Brands Doing Valentine's Day Gifts Right, According to an Editor
For every love in your life.
By Natalie Gray Herder
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The Resale Rundown: 3 Trends Spotted on Repeat During Fashion Month
Sponsor Content Created With eBay
And where to buy them.
By Natalie Gray Herder
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Spring Is Closer Than You Think—Prepare With These NET-A-PORTER Arrivals
Sponsor Content Created With NET-A-PORTER
I'm starting with this Dôen dress.
By Natalie Gray Herder
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I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself
Sponsor Content Created With Free People
Silky sets! Taper candles! Journals!
By Natalie Gray Herder
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SOS I Can't Stop Buying Coats—15 New Arrivals on My Radar
I've never met a jacket I didn't like.
By Natalie Gray Herder
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I've Been Holding Out for "Worth-It" Purchases—These 30 Winter Arrivals Are It
Here's a peek at my winter wish list.
By Natalie Gray Herder
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These 20 Cozy Pieces From J.Crew, Gap, and The North Face Are Giving Peak Winter Style
A guide to staying warm.
By Natalie Gray Herder
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It Feels Like 8° in NYC Right Now—14 New Arrivals I'm Shopping to Stay Warm and Chic
Don't let the weather app scare you.
By Natalie Gray Herder
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2025 Is the Year of Smart Investments—I'd Start With These NET-A-PORTER Arrivals
Sponsor Content Created With NET-A-PORTER
These are keepers.
By Natalie Gray Herder