Natalie Gray Herder
Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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5 Brands Doing Valentine's Day Gifts Right, According to an Editor
For every love in your life.
By Natalie Gray Herder
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The Resale Rundown: 3 Trends Spotted on Repeat During Fashion Month
Sponsor Content Created With eBay
And where to buy them.
By Natalie Gray Herder
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Spring Is Closer Than You Think—Prepare With These NET-A-PORTER Arrivals
Sponsor Content Created With NET-A-PORTER
I'm starting with this Dôen dress.
By Natalie Gray Herder
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I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself
Sponsor Content Created With Free People
Silky sets! Taper candles! Journals!
By Natalie Gray Herder
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SOS I Can't Stop Buying Coats—15 New Arrivals on My Radar
I've never met a jacket I didn't like.
By Natalie Gray Herder
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I've Been Holding Out for "Worth-It" Purchases—These 30 Winter Arrivals Are It
Here's a peek at my winter wish list.
By Natalie Gray Herder
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These 20 Cozy Pieces From J.Crew, Gap, and The North Face Are Giving Peak Winter Style
A guide to staying warm.
By Natalie Gray Herder
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It Feels Like 8° in NYC Right Now—14 New Arrivals I'm Shopping to Stay Warm and Chic
Don't let the weather app scare you.
By Natalie Gray Herder
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2025 Is the Year of Smart Investments—I'd Start With These NET-A-PORTER Arrivals
Sponsor Content Created With NET-A-PORTER
These are keepers.
By Natalie Gray Herder
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I'm Ready to Talk 2025 Trends—Here's What Style Experts Recommend Buying
Sponsor Content Created With Stitch Fix
The color of the year is…
By Natalie Gray Herder
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I Blinked and It's Almost New Year's Eve—Every Fun Outfit You Can Still Shop in Time
7 fabulous look.s
By Natalie Gray Herder
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My Holiday Wish List Is Pretty Much Just NET-A-PORTER's 2024 Gift Edit
Sponsor Content Created With NET-A-PORTER
I'm ready to purchase a few of these for myself.
By Natalie Gray Herder
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No More Gift Shopping Unless It's For Me—Here's What I'd Buy
Let's shop for ourselves again.
By Natalie Gray Herder
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I Get Overwhelmed Shopping for Last-Minute Gifts—These Cute Items Saved Me
Menswear included.
By Natalie Gray Herder
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The Under-$300 Gifts Gen Z Approves Of (Trust Me, I Asked)
Sponsor Content Created With Coach Outlet
Give the gift of their new favorite bag.
By Natalie Gray Herder