Mica Ricketts
Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.
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They Don't Shout, They Whisper—These Soft Perfumes Are My Secret to Understated Elegance
Pared-back perfection.
By Mica Ricketts
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Celebrities and Beauty Editors Swear By This Cult Skincare Line for Plump, Radiant Skin
It really delivers.
By Shannon Lawlor
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Everyone on TikTok Swears By Milky Toners for Dewy Skin—These Are the Formulas That Actually Work
I've tested them all.
By Mica Ricketts
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This Is the Quick-Fix Product I Swear By When I'm Tired But Need to Look Fresh
Cue "you look so rested" compliments.
By Mica Ricketts
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The 15 Best Moisturisers for Over-40 Skin, According to Experts
They come highly recommended.
By Mica Ricketts
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From Strawberry Milk to Modern French, These 31 Spring Nail Designs Will Have You Running to the Salon
That's months and months of inspo.
By Mica Ricketts
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I've Spent Years Hunting for the Best Conditioners for Fine Hair—Here's My Final Edit
They strike the perfect balance of silky and bouncy.
By Shannon Lawlor
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Without a Doubt, These Are the Best Foundations for an Effortless Glow
Trust me: I've tried them all.
By Shannon Lawlor
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Experts Agree—This Often Overlooked Skincare Product Is Key for a Soft, Supple, Glowing Complexion
And there’s a formula for every skin type.
By Mica Ricketts
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The Results Are in: Skin Experts Say These Are the Most Effective Night Creams Ever Made
From £5 to £155.
By Mica Ricketts
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Hair Experts Predict Everyone Will Be Asking for These 6 Hair Colours This Spring
Lived-in and lustrous.
By Mica Ricketts
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Confirmed: These 6 Hair Colours Make Bobs and Crops Look Even More Elegant
From timeless colours to trending hues.
By Mica Ricketts
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Confirmed: This Elegant Blonde Hue Is Also the Most Low-Maintenance Hair Colour Around
And it looks so expensive.
By Mica Ricketts
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And Now, Our List of the Best Perfumes of All Time
From Chanel to Le Labo.
By Grace Day
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Trust Me: These 25 Affordable Perfumes Smell Really Expensive
Did I mention they're all under £40?
By Mica Ricketts