Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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Does Castor Oil Really Work for Brow Growth? Experts Say Maybe—If You Do This
It can make or break your results.
By Jamie Schneider
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"Palm Beach Grandma" Is the Chicest Nail Trend I'm Currently Obsessing Over
Eclectic and fabulous.
By Jamie Schneider
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These 7 Shampoos and Conditioners Make My Fine Hair Look Deceptively Thicker
It's shinier and softer too.
By Jamie Schneider
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Emma Chamberlain, Barry Keoghan, and Naomi Can Thank This Product for Their Perfectly Dewy Skin
I consulted their facialists.
By Jamie Schneider
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OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now)
This is not a drill.
By Jamie Schneider
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I Learned the Most Ingenious Setting-Spray Hack, and My Makeup Will Never Be the Same
A total game changer.
By Jamie Schneider
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Phlur's New Nara Smith–Inspired Marshmallow Perfume Is Destined to Go Viral
Trust me, it's addictive.
By Jamie Schneider
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Plastic Surgeons and Derms Say These Are the Only Skin-Tightening Treatments That Make a Difference
The gold standard for youthful skin.
By Jamie Schneider
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As a Beauty Editor, I Can't Believe These Nordstrom Sale Finds Haven't Been Scooped Up Yet
Going, going, gone.
By Jamie Schneider
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Found: The Best Drugstore Dupes for 13 Cult-Favorite Lipsticks
From velvety matte to high-shine finishes.
By Jamie Schneider
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I Needed a Skin Reset, so I Pared Down My Routine to One (!) Product
A hero indeed.
By Jamie Schneider
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Sabrina Carpenter Just Cosigned This "Polarizing" Fragrance Note With Her Newest Perfume Launch
She perfumed it for us.
By Jamie Schneider
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NGL, These Never-Before-Seen Beauty Sets Are the Reason I Shop the Nordstrom Anniversary Sale
I'd bookmark this.
By Jamie Schneider
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Brunettes, Meet Blue Shampoo—Your New Holy Grail for Vibrant, Rich-Looking Hair
A must for liquid hair.
By Jamie Schneider
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This French Perfume Makes Me Smell Like a Garden Fairy, and It's 30% Off RN
It's the epitome of elegance.
By Jamie Schneider