Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she has a penchant for trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in mindbodygreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on Sale
Jump on them now.
By Erin Jahns
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If Silky, Smooth, Shiny Hair Is on Your 2025 Bingo Card, You Need to Start Using This Product
Hairstylists agree!
By Kaitlyn McLintock
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I'm Already Thinking About Holiday Hair Trends, so I Asked a Fashion Designer to Give Me Inspo
The result is swoon-worthy.
By Jamie Schneider
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider
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It Took Years of Begging (Literally), But These Viral Beauty Products Are Back From the Vault
Act fast.
By Jamie Schneider
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Brooke Shields Just Taught Me Her Genius Tip for Reviving a 4-Day Blowout
The secret to supermodel hair.
By Jamie Schneider
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They Buy
It's hard to pick a favorite, TBH.
By Shawna Hudson
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This Wildly Underrated Ingredient Will Help You Achieve Bouncy, Cashmere-Soft Skin
From pop stars to beauty obsessives, everyone's on board.
By Jamie Schneider
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Andie MacDowell Says This $11 Makeup Product Is "Just as Good If Not Better" Than Expensive Options
An exclusive chat with the beauty icon.
By Jamie Schneider
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Experts Agree—These Bakuchiol Serums Work Just as Well (If Not Better!) Than Retinol
I asked a derm and cosmetic chemist for their hot takes.
By Jamie Schneider
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If You Wear Any of These Makeup Trends, I Know You Have French-Girl Fall on the Brain
Top makeup artists approve.
By Jamie Schneider
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Nordstrom Announced a Secret 7-Day Beauty Sale, so I Compiled the Chicest Picks Under $75
Act fast—it ends tomorrow.
By Jamie Schneider
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I've Never (Ever!) Received a Compliment on My Brows Until I Started Using This Product
Now I won't shut up about it.
By Jamie Schneider
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I Have Textbook Combination Skin, and These Are the Only Moisturizers I'll Use
It took me years to find my groove.
By Jamie Schneider
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Rihanna Just Proved This "Off-Season" Manicure Is Always On-Trend
I'm rethinking my fall mani.
By Jamie Schneider