Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
From Chloé to Chanel to Diptyque and more.
By Erin Jahns
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Ariana Grande Just Told Me the Secret Highlighter She Wore With *That* Versace Dress
All the exclusive info from the Wicked star.
By Jamie Schneider
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You're Probably Filing Your Nails Wrong—Manicurists Share 7 Tips (Plus What *Never* to Do)
Achieving a salon-grade shape is easier than you think.
By Jamie Schneider
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This Colorist Specializes in "No-Makeup Makeup" for Your Hair, so I Booked an Appointment
This low-key technique makes a difference.
By Jamie Schneider
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One of These Victoria Beckham–Approved Eyeliners Sells Every 30 Seconds—It's Time You Joined the Party
I won't rest until I've collected them all.
By Jamie Schneider
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Millennials, Rejoice! This "Dated" Eyeliner Trend Is Officially Back for 2025
I never thought I'd try this again.
By Jamie Schneider
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There's No Magic Product for Clear Skin, But These 11 Redness-Reducing Serums Come Pretty Dang Close
Sign me up.
By Jamie Schneider
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It's Only January, But These 9 Makeup Trends Are Already Taking Over 2025
Each one deserves a spot on your mood board.
By Jamie Schneider
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I Won't Gatekeep—This Soon-to-Be-Viral Moisturizer Is My Secret to Buttery Skin This Winter
I'm literally scraping the sides of the jar.
By Jamie Schneider
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Calling It: Nail Crowns Will Become the Most Elegant Mani Trend of 2025
The chicest people I know are wearing them.
By Jamie Schneider
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Calling It: Nail Crowns Will Become the Most Elegant Mani Trend of 2025
The chicest people I know are wearing them.
By Jamie Schneider
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I Spent 15 Years Applying My Perfume All Wrong—Here's the *Right* Way, According to Experts
Plus tricks to help it last even longer.
By Jamie Schneider
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I'd Bet My Next Paycheck That These 14 Nordstrom Beauty Items Will Sell Out by February 1
Strike while the iron's hot.
By Jamie Schneider
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This Viral Skincare Brand Just Became the Epitome of Quiet Luxury—Without the Wallet Strain
These under-$25 products feel expensive.
By Jamie Schneider
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Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In Stock
I gave each shade a wear test.
By Jamie Schneider