Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Sorry, But Concealer Isn't the Best Product for Disguising Angry Pimples—Use This MUA Tip Instead
It's a game changer.
By Sarah Yang
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This SPF Is a Must-Get in Paris and London—Beauty Editors Are Going Feral for Its U.S. Launch
Run, don't walk.
By Jamie Schneider
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In Defense of Angsty Beauty
From "unapproachable" makeup to "anti-pretty" perfume.
By Jamie Schneider
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These Are the Best (and We Mean Best) Contour Products for Every Skin Tone
The experts have spoken.
By Jamie Schneider
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I Traveled 3635 Miles to Learn How to Get Rid of My Dark Spots—5 Game-Changing Tips
How far would you go for clear, smooth skin?
By Jamie Schneider
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Elegant, Subtle and Painfully Chic—Liquorice French Nails Will Be *It* for Spring
This "anti-trend" is one to watch.
By Jamie Schneider
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Long, Fairytale Hair Is My Goal—9 Scalp Oils I Swear Are Magic Potions for Healthy Growth
The best formulas out there—period.
By Jamie Schneider
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Selena Gomez Is Dripping in Jewels at the Oscars—Her "Peach Champagne" Mani Looks Just as Expensive
*Swoon*
By Jamie Schneider
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These Under-$15 Products Are Responsible for Lily-Rose Depp's 1940s-Inspired "Hollywood Icon" Curls
I must re-create them ASAP.
By Jamie Schneider
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This Regal Hair Trend Is Winning the 2025 Oscars Red Carpet
Ariana Grande, Lupita Nyong'o, and Mikey Madison are proof.
By Jamie Schneider
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Elegant, Subtle, and Painfully Chic—Licorice French Nails Will Be *It* for Spring
This "anti-trend" is one to watch.
By Jamie Schneider
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This Wildly Popular, Taylor Swift–Coded Lipstick Is Rarely in Stock—Now There's a Nail Polish Version
Act fast.
By Jamie Schneider
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Sabrina Carpenter Just Endorsed This Soon-to-be-Viral Prada Mascara—Fantastic, Give Me 20
Have you ever tried this one?
By Jamie Schneider
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Sorry, But There's a 99% Chance You're Using the Wrong Mousse on Your Curly Hair
Don't worry—stylist advice ahead.
By Jamie Schneider
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Just Wait—You'll Earn at Least 6 Compliments the Next Time You Wear This Spicy Perfume
It's getting hot in here.
By Jamie Schneider