Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she has a penchant for trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in mindbodygreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
-
I Spent 15 Years Applying My Perfume All Wrong—Here's the *Right* Way, According to Experts
Plus tricks to help it last even longer.
By Jamie Schneider
-
I'd Bet My Next Paycheck That These 14 Nordstrom Beauty Items Will Sell Out by February 1
Strike while the iron's hot.
By Jamie Schneider
-
This Viral Skincare Brand Just Became the Epitome of Quiet Luxury—Without the Wallet Strain
These under-$25 products feel expensive.
By Jamie Schneider
-
Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In Stock
I gave each shade a wear test.
By Jamie Schneider
-
I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025
The ultimate power move.
By Jamie Schneider
-
It's True! Zendaya Soft-Launched Her Engagement Ring (With a Chic Bridal Mani) at the Golden Globes
It's all I can think about rn.
By Jamie Schneider
-
The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This Year
Watch this space.
By Jamie Schneider
-
I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter Long
It's easier to achieve than you think.
By Jamie Schneider
-
This $2 Hair Accessory Unlocks Instant Elegance—Just Ask Lily-Rose Depp and Elle Fanning
Get ahead of the trend.
By Jamie Schneider
-
Trust Us—These Are the 12 Best Toners for All Skin Types and Concerns
Great skin this way.
By Eleanor Vousden
-
I Forced My Fiancé to Share Perfume With Me for 30 Days—These 4 Earned the Most Compliments
Sharing is caring.
By Jamie Schneider
-
This Polarizing Scent Smells Like Après-Ski in the Austrian Alps, and It's Too Good to Gatekeep
File this under "how to smell rich."
By Jamie Schneider
-
The TikTok Crowd Calls This Device the "Dyson Airwrap for Your Face," so I Tried It
My honest review after 40 days.
By Jamie Schneider
-
Precious Lee on Her Go-To Chocolate Lip and the Fragrance Hack She Learned From Her Mom
Our exclusive chat with the iconic model.
By Jamie Schneider
-
Kendall Jenner's Go-To Colorist Just Gave Me the Juiciest "Hot Girl Hair" Recs
Plus, underrated fragrance finds that simply ooze cool.
By Jamie Schneider