Articles by Jamie Schneider

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.

Jamie Schneider

I Know Expensive-Looking Nails When I See Them, and I’m Swooning Over This “Candy Floss” Mani

I'm Calling It: Cherry Blossom Makeup Is the Enchanting, Hailey Bieber–Coded Trend We'll See All Spring

I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication

TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your Dollar

I Have Textbook Combination Skin, and These Are the Only Moisturizers I'll Use

Sydney Sweeney Just Cosigned Chocolate Croc Nails (Plus a Matching Corset) for Spring

No Joke, This Is the One Product That Completely Saved My Dry, Curly Hair

Hear Me Out—Gym Scents Are Coming for Your Swanky Workout Gear

"What Do You Mean I Can't Bring My Blow-Dryer?!" 6 Hacks for Traveling With Hair Tools

I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend

Model Pritika Swarup Has an Angel's Complexion, so I Asked for All Her Skin and Makeup Secrets

This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to Match

I've Tested $2850 Worth of LED Masks—Shark's New Model Is the One I'm Recommending to Friends

I Want to Glow Like Gigi Hadid This Summer—Here's Patrick Ta's Product Prescription

Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient