Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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It’s True: These Are the Chic Jacket Colour Trends People Are Wearing in 2025
We're going bright.
By Humaa Hussain
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Prepare to take notes.
By Humaa Hussain
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What to Never Wear on a Plane, According to a Flight Attendant
Smart travel style.
By Dacy Knight
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It's Only March, But I Already Know These 15 Chic New Buys Will Be My Most Worn Spring Staples
Sponsor Content Created With Free People
By Humaa Hussain
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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Emma! Suki! Jodie! I Just Test-Drove the Bag Chic Celebs Are Fighting Over
Read my review.
By Eliza Huber
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This £38 Waisted Cardigan From H&M Is a Compliment Machine
Every elegant person needs one.
By Eliza Huber
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From Saint Laurent to Miu Miu—6 Designer Loafers Fashion People Can't Stop Wearing Right Now
An investment you'll never regret making.
By Maxine Eggenberger
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This Classic Jacket Style Always Looks Classy and Expensive—5 Ways I'm Styling It This Spring
From field to runway.
By Humaa Hussain
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This Toteme Jumper Has Been Around for a While—Now, It's Finally Getting the Attention It Deserves
It's a key player in my knitwear collection.
By Humaa Hussain
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I've Done the Research—These Are the 6 Colours That Look Chicest With Pale Pink
They're making me blush.
By Humaa Hussain
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9 Simple, Anti-Trend Outfits I'm Going to Rely On in 2025 and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
By Emily Dawes
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I Spent Hours Looking At NET-A-PORTER's New-In Edit—These Pieces Stood Out
Sponsor Content Created With NET-A-PORTER
Sophisticated yet casual.
By Humaa Hussain
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This Anti-Boring Trouser Colour Is All Over London Right Now—I Know It’ll Dominate Spring, Too
Red alert.
By Humaa Hussain