Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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I Don’t Do Trends—Instead, I’m Investing in These 4 Timeless and Elegant Jewellery Pieces
Sponsor Content Created With Azora
By Humaa Hussain
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My In-Between-Season Wardrobe Is Getting a Little Boring—5 Legging-and-Boot Outfits I'm Hoping Will Change That
Plenty of inspo ahead.
By Humaa Hussain
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I Want to Look Sophisticated and Put-Together This February—5 Skirt Outfits I Know Will Nail the Brief
Just add tights!
By Avalon Afriyie
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February Might Have Only Just Started, But I'm Already in Spring Mode With These 5 Chic Trends
Sponsor Content Created With NET-A-PORTER
By Humaa Hussain
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29 Easy Yet Stylish Outfits Fashion People Rely On All Year Round
Et voilà.
By Hannah Almassi
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The Shoes and Tops That Look the Best With Non-Skinny Jeans
Easy 'fits.
By Bobby Schuessler
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6 Elegant Bag Trends I Always See the Most Stylish and Put-Together Women Carrying
Are you one of them?
By Maxine Eggenberger
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Tasteful Dressers Have Carried This Style for 70 Years—Now, It's 2025's Biggest Handbag Trend
Prepare to see this shape everywhere.
By Anna LaPlaca
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Chanel's New Flats Have All Other Shoes on High Alert
No one can compete.
By Eliza Huber
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The 5 Blazer Trends That Will Define 2025, According to Stylish People in London and Paris
Updates on a staple.
By Humaa Hussain
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Trust Me: These 25 Affordable Perfumes Smell Really Expensive
Did I mention they're all under £40?
By Mica Ricketts
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Sure, White Trainers Are Timeless, But These Statement Pairs Are Much More Now
Consider us influenced.
By Humaa Hussain
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Sambas Aren't a Trend Anymore—They're a Staple: Here's How to Wear Them in 2025
They've become a classic.
By Yusra Siddiqui
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The Timeless Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
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I Already Have a Favourite Black Blazer, But This New Designer-Looking One May Just Trump It
But are we surprised.
By Humaa Hussain