Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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Whenever Someone Asks Me What Perfume I'm Wearing, It's Almost Always This Brand
It's Gucci (but actually).
By Erin Jahns
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The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor
And plenty of glowing reviews.
By Erin Jahns
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This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin
It's like summer in a bottle.
By Erin Jahns
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I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
My most-requested beauty recs, coming right up.
By Erin Jahns
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Using *This* Is the Gateway to Tighter Skin and a Simpler Skincare Regimen
If you're into that kind of thing.
By Erin Jahns
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The "Dated" Product Old Hollywood Loved for Flawless Skin Is Making a Comeback
In fact, it might be one of the oldest beauty products of all time.
By Erin Jahns
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I'm a Beauty Director and Rely On These 36 Sephora Gems Each Time I Do My Makeup
Sephora's Savings Event is *still* on.
By Erin Jahns
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I Love Expensive Skincare, But Only When It Works—These 18 Brands Are Worth It
Beauty editors choose their favorites.
By Erin Jahns
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Tinx on Her Non-Extreme Approach to Wellness and Absolute Favorite Products
*Adds everything to cart.*
By Erin Jahns
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Shopping the Sephora Savings Event Is My Sport of Choice—Here's My Haul
As someone who tests everything.
By Erin Jahns
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I'm a Master Esthetician—17 Products That Should Be Staples in Your Routine
Including the cleanser I'd marry… if I could.
By Erin Jahns
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Dark Circles, Where? These 18 Concealers Are Like Autocorrect for Under-Eyes
Brighten up.
By Erin Jahns
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According to Reviews, These Hair Dryer Brushes Deliver Better-Than-Salon Results
The internet has spoken.
By Erin Jahns
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Supergoop! Promo Codes
Shop with our best 7 verified Supergoop! promo codes to save on the latest skincare and makeup essentials today.
By Erin Jahns
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Makeup Artists Say These 8 Tightening Face Creams Are Injection-Level Effective
Plus, they're sharing their best application tips.
By Erin Jahns