Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
-
I Found Them: The 15 Best Waterproof Mascaras for Swimming, Summer, and Sobs
Black and brown formulas that beat the summer heat.
By Alyssa Brascia
-
If You're Not Using These 60 Products, Our Fashion and Beauty Editors Say You're Missing Out
Friend to friend, you'll regret not clicking.
By Erin Jahns
-
I've Tested Practically Everything at Sephora—Here's What to Buy
You won't regret grabbing these 36 products.
By Erin Jahns
-
In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key
Our top picks for every vibe.
By Alyssa Brascia
-
I Removed Everything From My Friend's Sephora Basket—See What I Added Instead
Sephora's Savings Event is on, and there's no smarter time to shop.
By Erin Jahns
-
I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
-
12 Nontoxic Self-Tanners That Deliver Glowier Results Than the Actual Sun
But actually.
By Erin Jahns
-
I Wore a Different Fragrance Every Day for a Month—These 12 Vanilla Perfumes Proved Elite
Each earned me compliments.
By Erin Jahns
-
It's a Fact: These Best-Selling Nail Colors Look Better on Your Toes
Here are the exact polishes to use.
By Erin Jahns
-
NBD… I Just Saved $185 on 10 of My Favorite Nordstrom Beauty Products
This feels like robbery.
By Erin Jahns
-
Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
-
The Secret Drugstore Blushes That Rival 10 High-End Favorites
Affordable and stunning.
By Erin Jahns
-
Nordstrom's Spring Sale Is on, and I'm Shocked These 14 Beauty Products Are Still in Stock
Going, going…
By Erin Jahns
-
30 Days of Testing Later, Sakara's New Line of Supplements Has Become My Best-Kept Beauty Secret
Finally, four supplements that tick all of my boxes.
By Erin Jahns
-
Sulwhasoo's Concentrated Ginseng Rejuvenating Collection Is Like a Backward Time Machine for Your Skin, Bottled
All I can say is wow.
By Erin Jahns