Emma Walsh
Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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If You Skip This Store's Beauty Section, You're Missing Out—31 Luxe Buys I Love
No gatekeeping here.
By Emma Walsh
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The Ultimate List of Fail-Safe Beauty Gifts According to a Gen Z Editor
My curated wish list.
By Emma Walsh
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If You Love #BeautyTok as Much as I Do, You'll Love This Under-$17 Gift Guide
You'll want to get these before they sell out (again).
By Emma Walsh
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Dermatologists in NYC and L.A. Recommend These 31 Skincare Products for Winter
Straight from the experts.
By Emma Walsh
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Beauty Is in My DNA—Here's How I Built 2 Multimillion-Dollar Makeup Empires
Toni Ko is sharing, so we're taking notes.
By Emma Walsh
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"Cold Girl" Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend
The only winter beauty inspo you need.
By Emma Walsh
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I'm Dropping Everything to Shop These 16 Buys from ALO
I want everything.
By Emma Walsh
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These 32 Products Attract Compliments Like a Magnet, and They Start at $4
You deserve the spotlight.
By Emma Walsh
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16 Pretty Pieces of Jewelry to Gift Now and Borrow Later
It's called strategic gift giving.
By Emma Walsh
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No One Does Holiday Party Dressing Like Net-a-Porter—Shop My Edit
These pieces will earn you major compliments.
By Emma Walsh
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The Vanilla Aesthetic Is Making a Comeback for Winter—34 Cozy Buys You Need
It's so easy to copy.
By Emma Walsh
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My Friends Wanted Easy Holiday Makeup Ideas, so I Showed Them These 3 Looks
Including latte cheeks and glam cat eyes.
By Emma Walsh
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Diamonds, Gold, and Red: Shop the 16 Gifts That Will Impress Any Fashion Person
You need to check this list.
By Emma Walsh
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Fashion People in London Live For This Brand—16 Pieces I'm Losing It Over
The Brits know best.
By Emma Walsh
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The In-Flight Beauty Essentials You Need Based on Your TikTok Aesthetic
If you're on TravelTok, you have to see these.
By Emma Walsh