Emma Walsh
Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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I'm a South Asian Beauty Founder—I Swear By This Dopamine-Boosting Makeup Tip
Plus, shop the brand's just-launched, soon-to-be-viral mascara.
By Emma Walsh
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find Yours
Sponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
By Emma Walsh
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Sydney Sweeney Just Told Me Her Exact Skincare Routine—It Includes This Plumping Serum and $10 Skin Soother
Babe, wake up. Sydney Sweeney just dropped her skincare routine.
By Emma Walsh
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16 On-Sale Beauty Products to Shop RN Because We're Not Letting You Pay Full Price
Sponsor Content Created With CVS
I'm so tempted to gatekeep these.
By Emma Walsh
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The Ultimate TSA-Approved Skincare Edit: 18 Nordstrom Must-Haves to Pack
Sponsor Content Created With Nordstrom
For glowing skin in every time zone.
By Emma Walsh
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The Elite Travel Beauty Routines of 3 Jet-Setting Editors
Sponsor Content Created With e.l.f. Cosmetics
Including the $14 secret to looking flawless at 30,000 feet.
By Emma Walsh
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16 Secretly Affordable Basics That Impress Even the Pickiest New Yorkers
Sponsor Content Created With Walmart
I'm confident these will sell out before spring.
By Emma Walsh
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From Doll Makeup to Celestial Eyes: 4 Affordable Fashion Week Beauty Trends to Try
Sponsor Content Created With Walmart
The MUAs have spoken.
By Emma Walsh
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I Asked My Pilates Group Chat for Their Spring Wish-List Items—Every Product to Write Down
We can't shut up about these.
By Emma Walsh
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I'm an Ayurvedic Beauty Founder—Here Are My Secrets, From Gooseberry Oil to Biphasic Serum
See the time-tested beauty rituals you need to know about.
By Emma Walsh
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I'm a Sensitive Skin Expert—My 10 Saviors and the One Step I Skip
The founder of Tower 28 Beauty shares her sensitive-skincare secrets.
By Emma Walsh
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I'm Calling It: These Are Spring's Most Covetable Shoes and Handbags
Sponsor Content Created With Bloomingdale's
The perfect finishing touch.
By Emma Walsh
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I Spent 72 Hours in Miami—Here's Every Wellness and Beauty Trend I Tried
Spoiler: I didn't love all of them.
By Emma Walsh
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I'm Already Counting Down to Spring—19 New Beauty Finds That Make My Heart Flutter
Including Chanel's dreamy new makeup collection.
By Emma Walsh
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TBH, These 13 Innovative Nordstrom Beauty Finds Surpass All Others in My Collection
Sponsor Content Created With Nordstrom
Let 2025 be your glowiest year yet.
By Emma Walsh