Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
-
These Are the Best Pairs of Chelsea Boots to Shop Right Now—We Did the Research
It's a classic for a reason.
By Emma Spedding
-
Italian Girls Can't Get Enough of These Affordable Brands
The "Made in Italy" label is a shorthand for quality design.
By Eva Thomas
-
Londoners Know Good Denim — Here Are 7 Looks That Are Popular There Right Now
Denim inspiration for days.
By Emma Spedding
-
I'm Still Not Over This Zara Collab With London's Best Stylist
It's practically Harry Styles approved.
By Emma Spedding
-
I Always See Stylish Londoners Wearing These 5 Shoes, so I Found Them All at Nordstrom
From boat shoes to riding boots.
By Emma Spedding
-
5 Boot Trends Everyone Is Wearing in Europe
From moto boots to burgundy styles.
By Emma Spedding
-
Kate Moss Doesn't Do Trends, and Her Paris Looks Prove It
These outfits are textbook Kate Moss.
By Emma Spedding
-
Mango's New Drop Will Make You Feel Like a Parisian It Girl
It's all about leopard print.
By Emma Spedding
-
7 Anti-Trend Denim Outfits I See Every Day in London
These looks will save you time in the morning.
By Emma Spedding
-
10 Ways to Style a Cashmere Sweater That Feel Very 2025
Trust us. These tweaks will make you look elegant.
By Emma Spedding
-
Who What Wear Editors Put These Best-Selling Black Leggings to the Test
Trust us—they live up to the reviews.
By Emma Spedding
-
Coach Bags Are Having a Moment—These Are Styles Our Editors Love
See which styles are going viral.
By Emma Spedding
-
Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
-
If You're Attending a Winter Wedding, These Are the Best Dresses to Wear
Call off your search.
By Emma Spedding
-
5 Boot Trends Everyone Is Wearing in Europe
From moto boots to burgundy styles.
By Emma Spedding