Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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These 15 New Zara Finds Will Sell Out First in 2025
A concise edit.
By Emma Spedding
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The Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
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These Are the Flat Boot Styles Trending in Europe
So good, I want them all.
By Emma Spedding
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This Specific Color Makes Ballet Flats Look 10 Times More Elegant
The perfect shoe style.
By Emma Spedding
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Forget Black—Celebrity It Bags All Have This One Color in Common
It's just as timeless.
By Emma Spedding
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Here's How Fashion People Are Already Wearing 2025's Biggest Color Trend
It evokes Grace Kelly–level glamour.
By Emma Spedding
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5 Snow-Day Outfits European Women Consistently Rely On
Get ready to layer up.
By Emma Spedding
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This Cult British Knitwear Brand Just Landed on Nordstrom
Sienna Miller is a fan.
By Emma Spedding
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Stylish Londoners Have Officially Ditched Dresses for Skirts
The bolder, the better.
By Emma Spedding
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Sorry to My Comfy Flats, But These Heels Are Going to Be Everywhere Next Year
If Miuccia Prada says so.
By Emma Spedding
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I Get Compliments Every Time I Wear This 20-Year-Old It Bag
Like a fine wine, it gets better with age.
By Emma Spedding
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My Friend Wants to Elevate Her 2025 Wardrobe—I Sent Her These 15 Key Buys
Polished style coming right up.
By Emma Spedding
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I'm Telling My American Friends About the Minimalist Brand All the Coolest Brits Already Know About
Influencers love this brand.
By Emma Spedding
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Every Fashion Editor I Know Is in Love With Zara's Sister Brand
The latest collection is 10/10.
By Emma Spedding
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12 Special Under-$200 Finds That Feel Very 2025
Including a key color and standout print.
By Emma Spedding