Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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6 Elevated Workout Outfits That Make Leggings Look Extremely Polished
For Pilates and beyond.
By Emma Spedding
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9 Outfit Formulas We Predict the Fashion Set Will Wear on Repeat in 2025
They will dominate the street style galleries.
By Emma Spedding
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Elevated, Sophisticated, and Polished—Here's How to Dress Like Ashley Olsen
From beautiful handbags to oversize silhouettes.
By Emma Spedding
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New Yorkers Treat Restaurants Like Runways—6 Outfits Worthy of the Scene
Dress up for your next reservation.
By Emma Spedding
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No Lie—These Editor-Approved Coats Are So Warm They Feel Like Actual Duvets
Perfect for the cold weather.
By Emma Spedding
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IG Has Billions of Accounts, But These 6 French Creators Will You Teach You Everything to Know About Style
Let them transport you straight to Paris.
By Emma Spedding
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I'm a London-Based Fashion Editor—Here's Everything I'm Retiring and Buying Now
My fantasy shopping list.
By Emma Spedding
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I Did a Nordstrom Deep Dive—15 Epic 2025 Items I Recommend
Including a perfect pair of shoes from The Row.
By Emma Spedding
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Everyone Is Wearing the Airport Uniform That Has Been Cool Since Celebs Wore It in the '90s
It's very Cindy Crawford.
By Emma Spedding
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This French Brand Has the Perfect Anti-Canvas Tote—and It's Already Trending
It's time to say goodbye to that scruffy old canvas shopper.
By Emma Spedding
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Londoners Are in Love With This One Winter Accessory
A more fashion-forward twist on a beanie.
By Emma Spedding
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I Didn't Think These 5 Controversial Trends Would Make It, But They're Still Going Strong
You'll either love or loathe them.
By Emma Spedding
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This Item Is Posh-Boarding-School Coded, and It's All British Girls Want to Wear RN
Preppy style is in the middle of a renaissance.
By Emma Spedding
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Sorry to My Comfy Flats, But These Heels Are Going to Be Everywhere Next Year
If Miuccia Prada says so.
By Emma Spedding
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Sorry, But the UK Is Ahead of the U.S. With Trends—Here's What's Coming Up Next
The looks I see every time I leave the house.
By Emma Spedding