Eleanor Vousden
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards. Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
For real.
By Eleanor Vousden
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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I've tried.
By Eleanor Vousden
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Trust Us—These Are the 13 Best Toners for All Skin Types and Concerns
Great skin this way.
By Eleanor Vousden
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I Tried Beauty Pie's LED Mask for Two Months—These Are My Honest Thoughts
Plus before-and-afters.
By Eleanor Vousden
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Editors and Celebrities Agree: Wearing This French Perfume Brand Immediately Signposts That You're Chic
Every scent is beautiful.
By Eleanor Vousden
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I Just Got My Hands On This New French-Girl Fragrance and Now I Smell Rich and Parisian
An icon in the making.
By Eleanor Vousden
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A Trend Forecaster Says These 10 Hair Looks Are Ready to Dominate 2025
Which will you go for?
By Eleanor Vousden
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I Tried Beauty Pie’s Best Sellers—This Is What I’d Actually Buy
These are seriously good.
By Eleanor Vousden
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Of the 100+ Mascaras We've Tried, These 18 Are in a League of Their Own
The best mascaras money can buy.
By Eleanor Vousden
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The "Jackie" Bob Is the Chic Retro Hairstyle Selena Gomez and Zendaya Are Co-Signing For 2025
It's giving elegant.
By Eleanor Vousden
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Deep Reviews: We Tried All the Best Hairdryers—Only 8 Made the Cut
Not *all* of them blew us away.
By Eleanor Vousden
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It's Time for Me to Own Up—I Swapped Out My Go-To Luxury Lip Oil for This £10 One Weeks Ago
It's that convincing.
By Eleanor Vousden
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We've Tried Hundreds—These Are, Without Question, the 17 Best Eye Creams for Visible Results
They actually work.
By Eleanor Vousden
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From Elegant Colours to Glossy Details, These 9 Nail Trends Are About to Dominate 2025
Watch this space.
By Eleanor Vousden
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Bob Trends Can Be Fleeting, But This Chic Short Haircut Is Forever
A chop to revive and refresh.
By Eleanor Vousden