
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I'm a Shopping Director—These Pieces Are Fantastic Gift Ideas for Valentine's Day
Beautiful selects ahead.
By Bobby Schuessler
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I'm Helping My Friend Build Her 2025 Wardrobe—I Suggested These Nordstrom Sale Items
Modern selects ahead.
By Bobby Schuessler
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I'm a Fashion Person in NYC—These Are the 7 Elevated Items on My 2025 Shopping List
Chic picks ahead.
By Bobby Schuessler
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4 Beautiful Basics to Elevate Your Closet in 2025
Elegant and versatile picks.
By Bobby Schuessler
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I'm a Shopping Director—47 New Items That I Think Are Next-Level Chic
From beautiful coats to gorgeous bags.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer Who Just Went to London—These Are the Items I Saw Everywhere
Chic looks ahead.
By Bobby Schuessler
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Banana Republic Has the Best 2025 Staples—20 Styles You Won't Regret
Versatile and chic must-haves.
By Bobby Schuessler
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The Pretty Shoe Trend Fashion People Are Wearing With Leggings
Elegant and chic.
By Bobby Schuessler
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I Own a Fashion Label—These Are the 2025 Trends That Will Make Any Wardrobe Chicer
By Bobby Schuessler
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These 29 Nordstrom Items Are Chic and Fresh—You'll Wear Them So Much in 2025
Wardrobe builders ahead.
By Bobby Schuessler
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This J.Crew Cashmere Sale Rarely Happens—These Gorgeous Styles Are Up to 50% Off
Amazing deals.
By Bobby Schuessler
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The Nordstrom Half-Yearly Sale Is Almost Over—These Are the Last-Chance Items You Won't Regret
It's the shopping event of the season.
By Bobby Schuessler
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These 48 Elevated Staples Feel Very 2025, and They're All Included in Nordstrom's Half-Yearly Sale
Beyond chic.
By Bobby Schuessler
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I Just Got Back From NYC—Now I'm Thinking About These J.Crew, Zara, and Nordstrom Items
The coolest vibes.
By Bobby Schuessler
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I Love the Sweaters at Zara, COS, J.Crew, Vince, and Nordstrom—31 That Are Gorgeous
New staples ahead.
By Bobby Schuessler