Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I Shop for a Living–Here's a Bunch of Things I Like (Accessories, Basics, Etc.)
Elevate that wardrobe.
By Bobby Schuessler
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If a Fashion Editor Is Buying a Designer Bag, It's From One of These Labels
Stunning silhouettes ahead.
By Bobby Schuessler
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The White Lotus x Banana Republic Collab Is Here, and Yes, It's Cool and Chic
Check out the must-have pieces.
By Bobby Schuessler
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I'm a Shopping Director—These Are the 46 New Items I Think Are the Chicest Right Now
It bags, coveted outerwear, and more.
By Bobby Schuessler
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Okay, I Can't Stop Thinking About the New Louis Vuitton Speedy Bags
Cool. Period.
By Bobby Schuessler
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My Friend Wants a Rich-Looking Spring Wardrobe—I Suggested These Elevated Under-$100 Nordstrom Items
Elegant and affordable selects.
By Bobby Schuessler
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My Mom and I Shopped Nordstrom Together—These 31 Elegant Items Are Wardrobe Enhancers
Chic sweaters, jackets, flats, and more.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—These Are the 7 Spring Staples I Care About the Most
Modern and cool pieces ahead.
By Bobby Schuessler
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Chic Fashion People Would Say Yes to These 30 New Shopbop Items
Gorgeous jackets, bags, tops, and more.
By Bobby Schuessler
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Fashion People Wear These Flats With Skirts to Look Chic
Elegant looks ahead.
By Bobby Schuessler
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Anine Bing Designs Jeans Fashion People Love—and Yes, These Spring Styles Get an A+
Chic silhouettes.
By Bobby Schuessler
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I'm Looking for Great Spring Basics—Yes to These Styles From Zara, Vince, J.Crew, Nordstrom, and Revolve
Versatile and chic.
By Bobby Schuessler
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These 30 New Nordstrom Items Are What I Call Fashion
Top-notch spring items ahead.
By Bobby Schuessler
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30 Chic Zara Items You'd See in a Parisian's Closet
Effortless staples.
By Bobby Schuessler
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5 Simple Outfit Ideas I'm Recommending to Everyone in 2025
Easy and chic.
By Bobby Schuessler