Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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People Say I Have Impeccable Taste—Here Are 15 New Yet Classic Pieces I Love Now
Is anyone else feeling inspired?
By Avalon Afriyie
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I'm a Brit Living in Paris—10 Timeless Items I Know Stylish Women in France Will Rely On in 2025
Your ultimate guide.
By Avalon Afriyie
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I've Been Skiing for 23 Years Now—16 Things I Always Pack for a Snow Trip
Where practical meets fashion.
By Anna LaPlaca
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European Women Have Exceptionally Good Taste—11 Outfits They Wear to Look Classy
Copy and paste.
By Maxine Eggenberger
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7 Elevated, Comfy and Chic Outfits That Will See Me Through All My Weekend Plans
My Sunday coffee-and-walk look, sorted.
By Avalon Afriyie
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're always welcome on my wish list.
By Maxine Eggenberger
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Prediction: Stylish French Women Will Rotate These 5 Classic Outfit Formulas Throughout 2025
Take it from me.
By Avalon Afriyie
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I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter
Looks to rely on.
By Avalon Afriyie
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
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Anti-Trend, Rich-Looking and Classy—This Skirt Style Is My Key to Looking Polished When It's Cold
One of my wardrobe staples.
By Avalon Afriyie
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I Spent Hours Searching—These Are the Best Wool Coats for Every Budget
The cold is calling.
By Avalon Afriyie
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6 Classic Work Outfits That Make Dressing for the Office Totally Effortless
You'll always know what to wear.
By Avalon Afriyie
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The Chic, Elegant and Premium-Looking French Handbag Stylish People in London Are Carrying Now
It's a beauty.
By Avalon Afriyie
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I'm a Fashion Editor—6 Comfy Yet Classic Outfits I Always Come Back to
Top-tier comfort.
By Avalon Afriyie