Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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If You're 5'3" or Under, I'd Recommend These 6 Chic Winter Coat Styles
Or even if you're not...
By Avalon Afriyie
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I Want to Look Sophisticated and Put-Together This Season—5 Skirt Outfits I Know Will Nail the Brief
Step into winter.
By Avalon Afriyie
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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The Decision Is Final: French Women Always Have the Chicest Party Outfits
And now you can too!
By Avalon Afriyie
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I've Studied it Closely—These Six Colours Pair Beautifully With Brown
Brown is the new black.
By Avalon Afriyie
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I'm an Editor Who Is Hard to Buy for—These Gifts Would Genuinely Impress Me
Danger, you may want them all.
By Avalon Afriyie
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I'm Anti-Trend, But These New-Season Items Work With My Winter Capsule Wardrobe
Treasures galore.
By Avalon Afriyie
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
Always welcome on my wish list.
By Maxine Eggenberger
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I'm a Brit Living in Paris—4 Classy Winter Dress Outfits I'm Copying From French Women
Dress lovers unite!
By Avalon Afriyie
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Jewellery Instantly Elevates An Outfit—4 Elegant Pieces That Go With Everything In My Capsule Wardrobe
By Avalon Afriyie
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8 Chic, Anti-Trend Colours I've Spotted French Women Wearing on the Streets of Paris
No brights here.
By Avalon Afriyie
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Slow Fashion Is a Big Priority for Me—20 Independent Brands I Always Recommend
Shop small this season.
By Avalon Afriyie
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
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I Spent Hours Searching—These Are the Best Wool Coats For Every Budget
Winter has arrived.
By Avalon Afriyie
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I'm a Brit Living in Paris—6 Easy-to-Wear Trainer Outfits French Women Love
I'm converted.
By Avalon Afriyie