Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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5 Extremely Chic Handbag Trends I've Spotted on the Streets of Paris This Fashion Month
Fresh from the real-life runway.
By Avalon Afriyie
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The Transitional Edit: 6 Chic Staples Stylish People Are Wearing On Repeat Right Now
A curated list.
By Avalon Afriyie
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I'm a Brit Living in Paris—These Are the Classic Flats French Women Are Wearing With All Their Spring Outfits
They'll never go out of style.
By Maxine Eggenberger
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
And they're pretty affordable too.
By Avalon Afriyie
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I'm on a Mission to Look Elegant This Spring—4 Easy Outfits I'm Relying On to Help Get Me There
I can't wait to wear them.
By Avalon Afriyie
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're always welcome on my wish list.
By Maxine Eggenberger
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I'm Officially in Spring Mode—These Are the Best New-Season Pieces I've Seen
I'm inspired.
By Avalon Afriyie
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I'm Over Winter—7 Classy Cardigan Outfits That Are Already Getting Me Excited for Spring
An easy, effortless staple.
By Avalon Afriyie
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I Asked 5 Chic European Women to Share Their Style Secrets With Me—This Is What They Had to Say
Plus, their new-season wish lists.
By Avalon Afriyie
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Prediction: Stylish French Women Will Rotate These 5 Classic Outfit Formulas Throughout 2025
Take it from me.
By Avalon Afriyie
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get There
Suited and booted.
By Avalon Afriyie
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
By Avalon Afriyie
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie