Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get There
Suited and booted.
By Avalon Afriyie
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
By Avalon Afriyie
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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9 Any-Weather Skirt Outfits Fashion People Always Wear Before Committing to Jeans and Knits
Testing the waters.
By Avalon Afriyie
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What to Wear to a Wedding: 9 Wedding Guest Outfit Formulas You Can Always Rely On
You've heard it from the experts.
By Maxine Eggenberger
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
By Avalon Afriyie
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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Small But Mighty: 29 Beautiful Independent Brands to Add to Your Roster
Truly unique.
By Avalon Afriyie
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I'm a Brit Living in Paris—These Are the Classic Flats French Women Are Wearing With All Their Spring Outfits
They'll never go out of style.
By Maxine Eggenberger
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I Want to Look Sophisticated and Put-Together This February—5 Skirt Outfits I Know Will Nail the Brief
Just add tights!
By Avalon Afriyie
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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No Offence to Leggings or Jeans, But This Timeless Trouser Style Will Make Your February Outfits Much Chicer
It's a classic.
By Natalie Munro
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I Like to Support Small Brands—These Are the Beautiful Pieces I'm Considering Gifting This Valentine's Day
Spread the love.
By Avalon Afriyie
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding