Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
By Avalon Afriyie
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7 Elevated Yet Cosy Winter Outfits That Will See Me Through All My Winter Weekend Plans
Comfort lives here.
By Avalon Afriyie
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
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The Chic French Brand Stylish People Are Buying Their Premium-Looking Bags From
Conceived in France, loved worldwide.
By Avalon Afriyie
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I'm a Stylist—6 Easy Black-Dress and Boot Combos That Work Every Single Time
Lovers of monochrome, unite.
By Avalon Afriyie
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These 4 Designer Outlets Are Every Fashion Insider's Best-Kept Secret
We're sharing our favourite spots.
By Avalon Afriyie
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European Women Have Exceptionally Good Taste—10 Outfits They Wear to Look Classy
Copy and paste.
By Maxine Eggenberger
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The Secret's Out—This is the Brand Stylish People Turn to For Designer-Looking Knitwear
The very best.
By Avalon Afriyie
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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Every Stylish Person I Know Owns This Elegant, Rich-Looking Accessory—29 of the Best for Every Budget
You'll wonder what you did without it.
By Avalon Afriyie
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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I'm a Brit Living in Paris—5 Classy Winter Dress Outfits I'm Copying From French Women
Dress lovers unite!
By Avalon Afriyie
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I Have Designer Taste on a High-Street Budget—34 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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I Have Classic, Minimalist Style—Here's How I'm Nailing Party Dressing This Year
Refined but statement.
By Avalon Afriyie