Aralyn Beaumont
Aralyn Beaumont joined Who What Wear as the copy editor for branded content after a career in food media. Years of poring over intricate recipes with a fine-tooth comb and working with high-profile chefs has prepared her well for working with fashion's top brands while honoring Who What Wear's voice. Her background as a research editor makes her a finicky editor who will probably care too much about making sure all copy is as factually accurate and aligned with the house style guide as can be. Maybe it's because she's a Gemini, but her personal style is impossible to pin down: One day you'll see her in a turtleneck sweater tucked into a midi skirt with heeled boots, and the next, she'll be wearing mom jeans, a white Hanes tee, and classic Vans. At the end of the day, her style reflects her various moods. Sometimes it will be feminine and elegant, and others it will be grungy or androgynous. Certain things will always remain constant, though. She'll forever be on the hunt for the perfect pair of high-waisted jeans.
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From Gigi Hadid to Lizzo, Stars Love This Bold, Young, NYC-Based Brand
It's all sheer, ruffled, or sparkly.
By Aralyn Beaumont
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Get That Effortless No-Makeup Look With These Hair-Growth Products
Longer, fuller lashes and brows.
By Aralyn Beaumont
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The Entire Beauty World Is Watching This Brand Started by Two Women Under 25
Count Issa Rae and Bozoma Saint John among its investors.
By Aralyn Beaumont
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This Emerging Brand Has All the Makings of an It-Girl Favorite
Hurry—some are already wearing it.
By Aralyn Beaumont
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Every Tedious, Embarrassing, and Annoying Beauty Experiment We Tried This Summer
No one can see us right now, anyway.
By Aralyn Beaumont
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I'm Dressing Like a French Girl This Fall With the Help of This New Line
Bring a bit of Paris to you.
By Aralyn Beaumont
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I Just Found the Most Versatile Fall Collection
Bonus: It’s affordable.
By Aralyn Beaumont
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If You Want to Feel Good From the Inside Out, a Little Golde Is All You Need
Not your mom's granola wellness brand and not the fancy stuff, either.
By Aralyn Beaumont
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Fall Is Coming, But It's Still Hot Outside—Here's How to Dress for a Warm Autumn
Dress for fall when it feels like summer.
By Aralyn Beaumont
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Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can Help
Local European is all about luxury athleisure, and that includes chic swimwear.
By Aralyn Beaumont
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This Swimwear Brand Is Taking the Anxiety Out of Swimsuit Shopping
Kitty and Vibe makes bikinis and one-pieces for every body.
By Aralyn Beaumont
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This Ethical Jewelry Brand Creates Chic Pieces With Fair-Trade African Metals
Omi Woods pays homage to Africa and the diaspora through contemporary heirlooms.
By Aralyn Beaumont
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This Platform Is Dedicated to Amplifying Black and Brown Women in Fashion
EveryStylishGirl highlights fashion and media's marginalized voices.
By Aralyn Beaumont
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This L.A. Fashion Brand Creates Clothes for a Modern Fantasy World
Chelsea Mak marries '80s nightclub scenes and Chinatown in its new collection.
By Aralyn Beaumont
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This Basics Brand Is More Revolutionary Than It Looks
X Karla created celeb-favorite tees and then gave back to impactful causes.
By Aralyn Beaumont