Angela Baidoo is a senior fashion editor, trend forecaster and the founder of Angela Baidoo Creative. She specialises in using her analytical expertise to break down global fashion and lifestyle trends into immersive insights, which gives her readers a window into the future of fashion.
Her BA degree in product design and development from the University of the Arts London created a springboard for an early career in the fashion industry, first securing an internship in New York with American Eagle Outfitters before returning to London to work for British luxury brand Burberry during Christopher Bailey’s tenure in the mid-00s. Angela followed this foundation by working with some of the UK’s most well-known mass and mid-market brands including Debenhams, where she was a senior designer; and trend forecasting agency WGSN as a trend forecaster. This experience of pivoting into a broad range of creative roles gave Angela the opportunity to develop her skill in forecasting the key trends that would create a lasting impact for her clients.
Since 2020 she has merged her forecasting skills with her love of writing and established a name for herself as a senior fashion editor and runway correspondent. Angela has written features and contributed as an expert for a number of fashion publications including Vogue Business, Vogue Turkey, The Zoe Report, Byline, Refinery29 and The Impression, where she led in-depth fashion features, runway reviews and analysis, social media strategy and industry insights as the digital publication’s senior fashion editor. She has conducted influential interviews with industry leaders for long-form features and backstage during fashion weeks, including Casey Cadwallader (Mugler), Maximilian Davis (Ferragamo), Ian Griffiths (Max Mara), Erdem Moralıoğlu and Roksanda Ilincic. In 2023, she collaborated with street style photographer Suzanne Middlemass to ghost-write the book It’s All About Animal Print, published by teNeues.Her passion to be of service has seen her work as a professional and business development mentor with the London College of Fashion, and frequently deliver workshops and lectures on fashion forecasting and building resilience at the Fashion Retail Academy, Istituto Marangoni, Ravensbourne University and the University of East London. On completion of her degree from the London College of Fashion, Angela learnt the art of the pivot early in her career.
Now, with over 15-years of experience as a product developer, designer, trend forecaster, editor, brand consultant and strategist, her natural curiosity has motivated her to travel the world and seek out the trends and talent that will shape the future of fashion, whether from Ghana, Morocco, Italy or the UK.
