Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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25 of the Best Things on Shopbop Are on Sale for 4 Days—Shop My Urgent Picks
Hurry!
By Allyson Payer
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Molly Gordon Wore Fashion's #1 Designer Investment Piece on a Date With Jeremy Allen White
It's a classic.
By Allyson Payer
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6 French Women I Repeatedly Get Chic Outfit Ideas From
They never let me down.
By Allyson Payer
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Bella Hadid Wore the New Flat It Shoes All the NYC Girls Will Be Clamoring for This Winter
Get 'em before they're sold out.
By Allyson Payer
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My Ode to the Anti-Jacket Jacket I Wear Every Fall
Plus, the brands that make the best ones.
By Allyson Payer
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I Wear Leggings 4 Times a Week—These Are the Shoes I Recommend
Not just any style will do.
By Allyson Payer
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Angelina Jolie Traded Pumps for the Only Logical Shoe Trend to Pair With Skirts in the Winter
Let's not freeze, okay?
By Allyson Payer
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Zara's Jacket Selection Is the Best It's Ever Been—27 That Are Trendy and Look Expensive
Winter is coming.
By Allyson Payer
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Hailey Bieber Just Wore the Flat Shoe Trend That Makes Jeans Look Classier Every Time
See for yourself.
By Allyson Payer
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Jennifer Lawrence Wore Her Favorite Casual Outfit Trend After Announcing Her Second Pregnancy
It's a good one.
By Allyson Payer
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7 Key Items to Own If You Live Somewhere With Mild Winters
Problem solved.
By Allyson Payer
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6 Anti-Trend Sweaters That the Most Elevated Dressers Will Wear This Fall
It's that time of year again.
By Allyson Payer
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I Just Returned From Paris, and Now, I Want These 33 J.Crew, Zara, and Mango Items
So I can pretend I'm a French woman.
By Allyson Payer
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8 Future It Items From the 2025 Runways That Already Have People Talking
Be ahead of the game.
By Allyson Payer
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Elizabeth Olsen Hit the Airport in Winter's Richest Denim Trend and an It Coat Color
An excellent combination.
By Allyson Payer