Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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New Yorkers Know That Wearing This Flat-Shoe Trend With Midi Skirts Makes Them Look Cooler
You can be the judge.
By Allyson Payer
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I Place a Lot of Reformation Orders—These Are the 17 Best Things I Bought This Year
And they're all still in stock.
By Allyson Payer
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Amal Clooney Just Wore 2024's Most Controversial Shoe Trend in the Most 2025 Way
Don't cast it aside.
By Allyson Payer
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23 Fashion and Beauty Finds I've Tried Recently and Can 100% Vouch For
I couldn't gatekeep.
By Allyson Payer
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I Know When Things Will Sell Out, and These Trendy Flats From Zara, H&M, and Mango Are Next
Who needs heels?
By Allyson Payer
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The $100 Sold-Out It Sneakers Celebs Are Obsessed With Are Finally Back in Stock
Hurry up and place that order.
By Allyson Payer
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5 Shoe Trends You're Definitely Going to See at the Airport This Winter
Maybe even on your own feet.
By Allyson Payer
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No One Has Closet Space for Outdated Outerwear—5 Coats I'm Tossing by Year's End
Making room.
By Allyson Payer
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
By Allyson Payer
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We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year
A dream haul.
By Allyson Payer
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7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone-street approved.
By Allyson Payer
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33 Trendy Basics From Reformation, COS, and Aritzia That Are an Immediate Yes
The best of the best.
By Allyson Payer
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Amal Clooney Just Wore 2024's Most Controversial Shoe Trend in the Most 2025 Way
Don't cast this trend aside.
By Allyson Payer
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The Skinny-Jean Trend Chic Women Wear Instead of Baggy Ones on Winter Nights
Nicole Richie gets it.
By Allyson Payer
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Sabrina Carpenter Just Dressed Exactly How L.A. Girls Do When They Visit NYC During Winter
Cozy and colorful.
By Allyson Payer