Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Sorry, But Celebrities Have Replaced This Dated Dress Trend and Are Wearing These Instead
Dresses, dresses, dresses.
By Allyson Payer
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J.Lo Has Already Replaced Her Black Bag With the Spring Bag Color Trend Chic Dressers Prefer
Why wait?
By Allyson Payer
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I Tried the Viral J.Crew Pants Everyone's Buying Instead of That $860 It Pair
And they're just as good.
By Allyson Payer
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Shopbop Has So Many New Hard-to-Find Sneakers—These 11 Will Sell Out First
Don't say I didn't warn you.
By Allyson Payer
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12 It Girl–Approved Looks That Are Perfect for Valentine's Day
February 14 is just around the corner.
By Allyson Payer
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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This Is the Elevated Black-Legging Outfit That'll Be All Over NYC for the Next 3 Months
No sneakers in sight.
By Allyson Payer
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And Just Like That, Celebs Are Already Wearing Spring's Poshest High-Heel Trend
Don't wait for these to sell out.
By Allyson Payer
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28 of Amazon's Most Life-Changing Travel Accessories Are Under $40
Let's put that Prime membership to use.
By Allyson Payer
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6 Expensive-Looking Shoe Color Trends That Will Go Viral This Year
See ya later, black shoes.
By Allyson Payer
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Kylie Jenner Knows That Wearing This Rich Denim Trend With This Pretty Loafer Trend Is the Move
Follow suit.
By Allyson Payer
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This Sydney Sweeney Outfit Is Top-Notch, But I'd Never Wear Her Jeans in NYC
Hear me out.
By Allyson Payer
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9 J.Crew Basics I Bought Immediately After Seeing These Elegant Outfits
Consider me inspired to shop.
By Allyson Payer
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The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
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Hailey Bieber Wore the Jean Color and Shoe Trend Combo That'll Be Everywhere This Spring
She nailed it with this Aspen outfit.
By Allyson Payer