Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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No Sneakers Needed—This Flat-Shoe Trend Makes Leggings Look So Much Prettier
Why not branch out?
By Allyson Payer
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Hailey Bieber Just Wore the New Leather Jacket Trend That Sold Out on Zara Immediately
No pants needed.
By Allyson Payer
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New Yorkers Will Wear This Celeb-Concocted Ankle-Boot Outfit for the Next 3 Months
Sydney Sweeney just modeled it for us.
By Allyson Payer
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The Top 10 Things I'm Buying in February for a Better Wardrobe
Your monthly shopping list.
By Allyson Payer
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If You're Anti–Skinny Pants, This Is the Outfit That'll Make Baggy Trousers Look Current in 2025
Hailey Bieber knows the way.
By Allyson Payer
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I Tested 7 Pairs of Lightweight Jeans in 90-Degree Heat
Find out if I survived.
By Allyson Payer
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The Grammys Red Carpet Looks That Are Leaving Everyone Stunned
The biggest stars in music convene.
By Allyson Payer
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The Pretty Shoe Trend Celebs Can't Stop Wearing on the Red Carpet in 2025
It's no coincidence.
By Allyson Payer
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Take a Break, Blazers—This Is the Spring Jacket Trend Chic People Will Wear With Jeans Instead
As seen on Hollywood's new It girl.
By Allyson Payer
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This Cheap Shoe-Styling Trick Is How to Keep Cropped Jeans From Looking Dated in 2025
Putting this one in my back pocket.
By Allyson Payer
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This Is How to Wear Chunky Sneakers in Paris Without Looking Like a Tourist
Aka, how to blend in with the French citizens.
By Allyson Payer
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Zoë Kravitz Just Wore the Pretty Dress Trend Everyone in Fashion Either Loves or Hates
Which team are you on?
By Allyson Payer
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There Are Already So Many 2025 Trends Hiding at Zara, Mango, and H&M—These 8 Stand Out
We found the gems.
By Allyson Payer
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Kylie Jenner Just Wore Taylor Swift's Favorite Skirt Trend to the Chanel Show in Paris
Love this for her.
By Allyson Payer
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The OG French Fashion Girl Just Showed Everyone in Paris the 2025 Way to Wear Pumps
Playful yet practical.
By Allyson Payer