
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Jennifer Lawrence Just Wore the Adidas It Trainers Everyone Is Calling the Sambas of 2025
The fan club is growing.
By Allyson Payer
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This Summery Denim Trend Is What Everyone Will Order to Wear With Flats
Including this editor.
By Allyson Payer
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Spotted in the Paris Airport: The Coolest Trainer Trend to Wear With Leggings RN
The perfect pairing.
By Allyson Payer
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No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
By Allyson Payer
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I Tried On the 12 Posse Pieces Everyone Wants Right Now—Here's How They Fit
Verdict: I'm not surprised it's all selling out.
By Allyson Payer
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For the Foreseeable Future, I'm Swapping T-Shirts for This Affordable Elevated Basic
Time to free the arms.
By Allyson Payer
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Wear This Flattering Dress Trend If You Want to Look More French
Kaia Gerber knows the drill.
By Allyson Payer
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I Just Ran to My Computer to Track Down Jennifer Lawrence's Trendy Flats
That didn't take long…
By Allyson Payer
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Spotted in the Paris Airport: The Coolest Sneaker Trend to Wear With Leggings RN
The perfect pairing.
By Allyson Payer
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This White Lotus It Girl Just Convinced Me to Buy This Jacket Trend to Wear With Flats and Socks
We all want to be like her.
By Allyson Payer
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This Is the Spring Heel Trend Every Chic Dresser in Manhattan Will Wear With Jeans
And it's kind of controversial.
By Allyson Payer
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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Skirts and Dresses in This Pretty Pastel Color Trend Are About to Be Everywhere
Daisy Edgar-Jones is kicking things off.
By Allyson Payer
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This Is the It Bag Everyone With Expensive Taste Has Their Eye on Right Now
Elegant is an understatement.
By Allyson Payer
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Every Cool NYC Girl Will Wear This Pretty Shirt Trend With Jeans and Flats in April
It's a 10 out of 10.
By Allyson Payer