Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's Here: The 2025 Version of Skinny Jeans
Spotted on Emily Ratajkowski in NYC.
By Allyson Payer
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Swapping Black and Brown Loafers for Ones in This Color Makes Outfits Look More Spring
Trust me (and Gigi Hadid).
By Allyson Payer
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30 Jumping-Off Items for Every New Trend That's Worth Trying
I made it easy.
By Allyson Payer
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Hailey Bieber Wore the Elevated Sneaker Trend Fashion People Love the Most to Disneyland
Makes sense.
By Allyson Payer
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Spotted in Midtown NYC: The Blazer Trend Elegant Dressers Will Wear With Jeans This Spring
I feel strongly about this.
By Allyson Payer
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5 Europe-Based Influencers I Follow to Find Out What the New Designer It Items Are
Ready for some wardrobe envy?
By Allyson Payer
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Skirts and Dresses in This Pretty Pastel Color Trend Are About to Be Everywhere
Daisy Edgar-Jones is kicking things off.
By Allyson Payer
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Jennifer Lawrence Just Wore the Adidas It Sneakers Everyone Is Calling the Sambas of 2025
The fan club is growing.
By Allyson Payer
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These Are the 2025 Versions of Every Basic Your Closet Needs
Bookmark this.
By Allyson Payer
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The 28 Best Amazon Travel Accessories That Are on Sale
Let's put that Prime membership to use.
By Allyson Payer
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I'm Calling It: This Is How People With Cool Style Will Wear Button-Down Shirts in 2025
As seen in Paris.
By Allyson Payer
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly Everywhere
It's good enough to buy in multiples.
By Allyson Payer
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Bella Hadid Just Wore the Elegant Spring Sneaker Trend I'm Benching My Suede Ones For
And in Paris, no less.
By Allyson Payer
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Handbags Are the Hardest Thing to Pack—29 Chic Ones That Meet My Suitcase Criteria
The struggle is real.
By Allyson Payer
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In Case You Were Wondering Which Pretty Sneaker Trend Anne Hathaway Would Wear, It's This One
This just in from the streets of NYC.
By Allyson Payer