Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Kate Middleton Traded Black Leather Pumps for the Color and Material That's Far Trendier
Trendy yet classic, of course.
By Allyson Payer
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No Trainers Needed—This Flat Shoe Trend Makes Leggings Look So Much Prettier
Branch out.
By Allyson Payer
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No One in NYC Wears This Anti-Elegant Basic During Winter, But One It Girl Just Changed That
Suki Waterhouse says you can.
By Allyson Payer
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Sydney Sweeney Wore the Pretty Dress Trend Everyone Will Wear Until Linen Season Returns
Just in case you're tired of sweaters.
By Allyson Payer
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This Loud Bag Trend Has Fully Infiltrated European Women's Wardrobes
It makes every outfit better.
By Allyson Payer
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I Just Found 18 Pairs of Heavily Discounted Designer It Flats—Here's Where
It's our lucky day.
By Allyson Payer
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As It Turns Out, 2025's Most Boring Flat-Shoe Trend Looks Perfect With Leggings
A celebrity-approved pairing.
By Allyson Payer
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10 Wardrobe-Improving Things to Buy in January
Your monthly shopping list.
By Allyson Payer
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Pamela Anderson Wore the Boho Boot Color Trend Everyone Will Wear This Spring
See ya, black and chocolate brown.
By Allyson Payer
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All the A-List It Girls Are Ditching Trendy Heels for These Classic Shoes
Back to the basics.
By Allyson Payer
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Mytheresa Is My Holy Grail for Luxury Shopping—32 New Finds You Must See Before They Sell Out
I scroll through it daily.
By Allyson Payer
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No Sneakers Needed—This Flat Shoe Trend Makes Leggings Look So Much Prettier
Branch out.
By Allyson Payer
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My 2025 Shopping Bucket List: 30 Fashion and Beauty Items That Made the Cut
Out with the old, in with the new.
By Allyson Payer
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Nicole Kidman's Non-Skinny, Non-Baggy Jeans Are the Ideal Airport Denim Trend
No need to pack any other pairs.
By Allyson Payer
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The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025
I'm taking her word for it.
By Allyson Payer