Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Selena Gomez's Jeans Outfit Looks Ultra-Rich Because of This Simple Reason
Your closet needs this trend.
By Allyson Payer
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Wear This Shoe Trend If You Want to Wear Flats But Still Look Dressed Up
That was easy.
By Allyson Payer
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Taylor Swift Just Wore 6-Inch Gucci Heels With the Outfit Trend I'm Buying From Reformation
She's in her polished era.
By Allyson Payer
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Wearing Cropped Jeans With This Type of Shoe Keeps Them From Looking Dated
You probably already own them.
By Allyson Payer
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Zendaya Wore the Elegant Pant Trend That's Prettier and More Comfortable Than Jeans
Your next pant purchase, found.
By Allyson Payer
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6 Festive Trends That'll Earn Compliments at Every Holiday Event on Your Calendar
RSVP yes.
By Allyson Payer
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I'm a Reformation-Obsessed Editor—I Just Added 33 Top-Tier Items to My Cart for Black Friday
The one you've been waiting for.
By Allyson Payer
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Anne Hathaway Wore the Affordable Basic That Makes Even Sneaker Outfits Look Rich
How many is too many to own?
By Allyson Payer
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The Skinny-Jean Trend Chic Women Wear Instead of Baggy Ones on Winter Nights
Nicole Richie gets it.
By Allyson Payer
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Gigi Hadid Wore the Flat Shoes Every NYC Fashion Girl Owns for Casual Days
Throw them on and go.
By Allyson Payer
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Of All the Camel Coats on the Internet, These 15 Are the Hands-Down Best
Camel coats > black coats.
By Allyson Payer
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Our Predictions Came True: This Will Be Fall 2024's Biggest Color Trend
It's wildly elegant.
By Allyson Payer
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Shopbop's Black Friday Sale Is Coming—31 Special Items I'm Adding to My Cart Before They Sell Out
Don't sleep on these finds.
By Allyson Payer
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The Trainer Colour Trend Everyone With Expensive Taste Is Buying
Including Lily Collins.
By Allyson Payer
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Hold the Hoodies—Fashion People Are Wearing Sweatpants With This Elevated Basic Instead
Madelyn Cline is one of them.
By Allyson Payer