The Australian Sunglass Brands Taking Over Our Instagram Feeds

There are two things Australia is doing really well right nowswim and sunglasses. No surprise, seeing as we spend about 90% of our downtime by the beach. In a recent interview with Business of Fashion, Hamish Tame of Le Specs discussed the crazy demand for the brands' Adam Selman x Le Specs Lolita Sunglasses, a collab which immediately went gangbusters after Gigi Hadid Instagrammed it. "I had a Skype meeting with Adam the morning the black Lolita got released," says Tame. "We had just received 1,600 pieces. Over the duration of that hour that we were talking, I was like, 'Ok, we’re up to 500 units sold, we’re up to 600 units…' By the end of the Skype call we had totally sold out." Proving there’s some kind of magic behind a sunglasses collaboration, Pared eyewear has collaborated with Bec and Bridge for the release of its Petite Armour range, which we’ve already spotted on Kaia Gerber. The two brands are making serious waves on Instagram, but they're not the only two.

Along with Le Specs and Pared, Poppy Lissiman is everywhere right now, thanks to the release of the brands' now-cult Matrix-style sunglasses. They've already popped up all over our Instagram feeds, worn by the likes of Taylor LaShaeNadia Fairfax, and Carmen Hamilton.

Keep scrolling to see and shop the sunglasses of the summer.

Pared Eyewear

Shop Pared:

Le Specs

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(Image credit: Getty Images)

Shop Le Specs:

Poppy Lissiman

Shop Poppy Lissiman:

Opening images: Collage Vintage / Pared Eyewear

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Lara Burnell
Writer & Producer

Who's your style icon? 

Jenny Walton. She has a quirky, French, feminine style I adore. She mixes designer, vintage, high street really well and isn’t afraid of colour and print. My style board on Pinterest is full of street style images from her at fashion week events.

Who are your 5 favourite people to follow on Twitter/Instagram?

@unconditionalmagazine, @ilona_hamer, @thefatjewish, @glossier, @giorgiatordini

What's the fashion essential you can't live without?

My vintage red tartan jacket. It's timeless and bold. I love wearing it with a red matte lipstick. 

What's your desert island album?

Any '70s playlist will do!