It's easy to feel helpless when something is as big and powerful as the Australian bushfires that are ravaging miles of wildlife in New South Wales with no end in sight. But as with any natural disaster, every little bit counts. There are a lot of people in this world, and there's power in numbers.
As you may know, Australia is home to a plethora of fashion brands, many of which (along with some non-Aussie ones) are currently doing their part to support the firefighters, wildlife, and victims of the fires. There are many organizations to donate to directly (here's a helpful guide), but if you prefer to support some generous brands at the same time, we've put together a list of the ones that are donating all or a portion of sales to some of those organizations. Keep scrolling for the details and to shop our selections from each brand.
Réalisation Par
Until 10:00 pm EST on January 7, 100% of profits will be donated to Red Cross Australia and Wires Wildlife Rescue.
Shop our pick:
Faithfull the Brand
One hundred percent of all online sale profits from its Australian website through January 7 will go directly to NSW Rural Fire Service and Wires Wildlife Rescue.
Shop our pick:
Le Specs
One hundred percent of all profits from the Le Specs site this week (through January 12) will be donated to WIRES Wildlife Rescue.
Shop our pick:
Are You Am I
One hundred percent of profits today (January 6) will go to NSW Rural Fire Service, WIRES Wildlife Rescue, and Australian Red Cross.
Shop our pick:
Brie Leon
One hundred percent of sales over the weekend were donated to various organizations, plus more before the end of the month.
Shop our pick:
Lee Mathews
For the next seven days (starting today), Lee Mathews will be donating 50% of all sales online and in-store to a different charity.
Shop our pick:
Christopher Esber
One hundred percent of profits this week will be donated to the NSW Rural Fire Service.
Shop our pick:
Albus Lumen
One hundred percent of proceeds from sales of the Aestas necklace (buy one and get one free) this week will be donated.
Jagger & Stone
On Tuesday, January 7, 50% of all online sales will be donated to the Salvation Army Bushfire Disaster Appeal.
Shop our pick:
Amber Sceats
One hundred percent of proceeds through the end of the day Tuesday, January 7, will go to the Australian Red Cross Disaster Relief.
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Barrineau
Thirty percent of all sales over the next week will be donated to WIRES Wildlife Rescue.
Shop our pick:
Alex Perry
One hundred percent of all sales for the next five days will be donated to NSW Rural Fire Service.
Shop our pick:
Scanlan Theodore
Twenty percent of all online and boutique sales today (January 6) will go to the Red Cross Australia Disaster Relief & Recovery Fund and WIRES Wildlife Rescue.
Shop our pick:
Lahana Swim
One hundred percent of all profits through tomorrow (January 7) will be donated evenly to Red Cross Australia, NSW Rural Fire Service, and WIRES Wildlife Rescue.
Shop our pick:
She Made Me
One hundred percent of profits this week will go to Salvation Army Australia and WIRES Wildlife Rescue.
Shop our pick:
MLM Label
Thirty percent of all online sales this week will be donated to Red Cross Australia and WIRES Wildlife Rescue.
Shop our pick:
Krost
All proceeds from sales of the Climate Change L/S tees will be donated to the Australian Red Cross.
Shop the tee:
Merlette
100% of all online sales this week will be donated directly to the NSW Rural Fire Service.
Shop our pick:
Allen Schwartz
100% of profits from January 9 will be donated to Wires Wildlife Rescue.
Shop our pick:
Once again, every little bit counts.
