This Secret Place Is Every Fashion Girl's One-Stop Shop for Cult Buys

Ever wondered how fashion girls always seem to get their hands on cult pieces, even when they seem to have sold out everywhere? We did too, until we discovered their secret shopping weapon. Chances are you've probably already happened upon Atterley—a fashion site we're becoming more obsessed with by the day. Having started out life as a brand in its own right, Atterley has undergone a metamorphosis over the last few years to become a shopping destination unlike any other.

Essentially, it pools together independent boutiques from all over the world into one easy-to-scroll place. So instead of shopping from one store, you're able to shop hundreds simultaneously. Cool, right? Many of our favourite independent shopping haunts—Studio B, The Dressing Room, Iris Fashion—are all part of its network and, as such, so are the achingly cool brands they stock. 

We've found that whenever an It dress or must-have knit from the likes of Ganni, Stine Goya, Samsøe & Samsøe, Olivia Rubin, or Lily & Lionel sells out elsewhere, chances are we'll find it on Atterley, courtesy of a boutique we likely wouldn't have crossed paths with otherwise. 

With plenty of new-season goodness, as well as cult buys we've long been coveting, we've whittled down some of our favourite Atterley finds, which we've neatly categorised into brands for your shopping pleasure. Keep scrolling to see the best pieces on Atterley right now. 

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STINE GOYA
(Image credit: @alyssainthecity)

Alyssa wears a printed dress from Stine Goya during Copenhagen Fashion Week. 

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LILY & LIONEL
(Image credit: @catherinerobinson930)

Catherine wears Lily & Lionel's ever-popular tiger-print blouse and skirt. 

Related: Out of All the Scandi Brands, This One Is Easily My Favourite

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BY MALENE BIRGER
(Image credit: @erika_boldrin)

Erika wears a backless top and checked midi skirt from By Malene Birger at Copenhagen Fashion Week. 

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OLIVIA RUBIN
(Image credit: @evachen212)

Eva Chen wears Olivia Rubin's Instagram-adored rainbow sequin midi skirt. 

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BAUM UND PFERDGARTEN
(Image credit: @nicole_huisman)

Nicole wears Baum Und Pferdgarten's sold-out Adelaide dress. 

Related: I Wear This Dress Trend at Least 3 Times a Week

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SAMSØE & SAMSØE
(Image credit: @styleheroine)

Evangelie wears a blue satin dress from Samsøe & Samsøe. 

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GANNI
(Image credit: @slipintostyle)

Ellie wears a printed skirt from Ganni, though it's its dresses we're currently obsessed with. 

Up next, take in all of the season's best looks with our autumn/winter 2019 trend report.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.