This Cool-Girl Jewellery Designer's Makeup Bag Costs £339: Here's What's Inside

If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column, Show Me the (Makeup) Money, to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see inside? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, I’m delving inside the everyday makeup bag of the founder and CEO of covetable jewellery brand Astrid & Miyu, Connie Nam.

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(Image credit: @CONNIENAM)

If you’re into piercings, cool jewellery and trending IG brands, chances are you’ll have heard of London-based jewellery brand Astrid & Miyu. Prior to founding the brand out of her apartment in Notting Hill, Connie Nam actually worked in investment banking, but she changed career paths due to her desire to create an affordable, unique and beautiful brand.

Nam is passionate about building a strong community of customers—as can be seen by the sheer amount of tagged images shared with the Astrid & Miyu Instagram page—and the brand has quickly become a destination for cool girls seeking beautiful jewellery as well as becoming a piercing destination in its own right.

"I think providing a genuine experience that customers really need is the future for retail,” explained Nam. "Piercing done at a high standard is what our customers wanted, but it was missing in the market, and we’re delivering it to them.”

I couldn’t wait to see what a business powerhouse, mum of two and woman whose sights are firmly set on global expansion kept in her everyday makeup bag. Turns out that it’s a highly covetable mix of glow-boosting skincare, on-the-go makeup and, of course, some jewellery.

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(Image credit: @CONNIENAM)

Keep scrolling to shop Connie Nam’s everyday beauty must-haves (totalling £339) for yourself.

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(Image credit: @CONNIENAM)

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(Image credit: @ASTRIDANDMIYU)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

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(Image credit: @CONNIENAM)

Shop Connie's Everyday Astrid & Miyu Jewellery Picks

Next up, the contents of this London girl’s makeup bag cost £228—here’s what’s inside.

Mica Ricketts