Fashion Girls Are Spending $2.5 Billion on This Cult Retailer
Pop quiz: How much money have you spent online shopping in the past 12 months? And how much did you specifically drop on ASOS items? If you're anything like us, the answer to both questions is a lot. As it turns out, we're definitely not alone when it comes to the latter. Business of Fashion reported on the latest sales figures from ASOS, and the numbers are staggering.
According to the report, ASOS generated $2.48 billion in sales in the financial year ending in August, which marks a 27% increase compared to the prior year. With an almost-overwhelming selection of stylish jackets, dresses, jeans, plus-size items, and more, it's no wonder why people are hooked. Can you blame us for stocking up on ASOS's well-priced pieces year-round?
Scroll down to shop our current favorite ASOS items.
Next up, shop the $55 bag Lauren Conrad carried on the red carpet.
Opening Image: Getty Images
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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