I Scrolled Through 4000 New-In Items From ASOS, and These Are the Best Bits

When it comes to shopping online, the sheer number of options can be seriously overwhelming. Without the ability to browse in-store and narrow down your options, you have to be ready to commit a lot of time to scrolling, and if you're looking for a quick lunchtime fix or an easy browse, that can be a big ask. 

As one of my favourite compliments has always been "You found that where?" I'm known for my patience when it comes to rooting through the virtual rails of the online shopping world. Unearthing gems has become somewhat of a full-time hobby, and I want to put it to good use—helping you find some of the best pieces that the internet has to offer, all at the click of a button. And the first shopping destination on my list is affordable hero ASOS.

As one of the first places where my fellow editors and I always head for trend-led pieces and exciting new finds, ASOS is as much of a valuable resource as it is a catalogue of the weird and wonderful—it all depends on how you search through it. 

To help you separate the investment buys from the inconceivable, I scrolled through the entirety of the sites new-in section to bring you a considered edit. Expect tailored coats, exciting dresses and leather accessories that will stand the test of time. What more could you need? Scroll down to shop my must-see edit. 

NEW-SEASON COATS 

WEAR-EVERYWHERE DRESSES 

TOPS TO WEAR WITH JEANS 

VERSATILE SKIRTS 

ACCESSORIES TO BE SEEN WITH 

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Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.