This ASOS Model Makes Me Want to Buy Everything on the Site

last updated 14 January 2016

It’s as important for fashion brands to cast the right models for their e-commerce outfit snaps as it is in their blockbuster campaigns, but more often than not we shoppers are too darn busy to really notice if the lineup changes or if one girl has cooler hair than the other, for example. A lot of the time the savviest labels will use models who subtly remind their audience of the moment’s famous, fashion-conscious chicks, but recently this one mega-babe on ASOS has been luring me in. She’s been subconsciously calling my name and unwittingly playing to the fact that she’s my complete opposite: She’s got a peroxide bob, brown eyes, strong brows, and a quiet but ever-present tan. She's also super slim and is obviously really tall. Some ladies have all the luck. But in short, she’s making want to buy everything she wears on the site.

Meet Dominika Grnova, a London-based Slovakian beauty signed to Next Models who has actually been working for the site for two years now. She appears to be ASOS's go-to for the more grown-up, Scandi-cool styles from the likes of Weekday and is the current girl representing ASOS's upscale White line. Well, we do have expensive taste, don't we?

Scroll down to shop some of my favourite Dominika looks on ASOS right now…

ASOS White + Wrap Midi Shirt Dress

ASOS White

Wrap Midi Shirt Dress

ASOS White + Denim V Neck Jumpsuit

ASOS White

Denim V Neck Jumpsuit

Weekday + Sparkle Tummy Knit Polo

Weekday

Sparkle Tummy Knit Polo

ASOS White + Wide Leg Jeans

ASOS White

Wide Leg Jeans

ASOS White + Crossover Midi Shirt Dress

ASOS White

Crossover Midi Shirt Dress

ASOS White + Funnel Neck Mini Dress in Block Stripe

ASOS White

Funnel Neck Mini Dress in Block Stripe

ASOS White + Jumpsuit in Stripe Organza

ASOS White

Jumpsuit in Stripe Organza

ASOS White + Fringed Sheer Stripe Column Dress

ASOS White

Fringed Sheer Stripe Column Dress

ASOS White + Padded Jacket in Satin

ASOS White

Padded Jacket in Satin

Weekday + Long Mannish Overcoat

Weekday

Long Mannish Overcoat

ASOS White + Stripe Trench Duster Coat

ASOS White

Stripe Trench Duster Coat

Which models do you love? Let us know in the comments box below…

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.