Rejoice! ASOS is Selling Stylish (and Affordable) Bridesmaid Dresses

If you’ve ever been a bridesmaid (or had a friend who shared her experience with you), then you know all about the struggle of finding the requisite bridesmaid dress. From having to match with other girls, to choosing a style and colour, to the price, there are a lot of hurdles to clear before you land on the right one—if you’re even lucky enough to find one that you actually like! Well, the process is about to become a whole lot easier because affordable fashion go-to ASOS is getting ready to launch their Bridesmaid Collection, with prices starting at just $72. The full collection, which will be available for purchase in early April, includes 30 dresses in complementary fabrics, colours, and prints so that bridal parties can mix and match.

Scroll through to see the photos—plus discover some of our favourite ASOS bridesmaid dresses that you can shop right now! 

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.