Arket Has Just Updated Its Cult Puffer Coat for 2022, and It's So Good
Arket’s puffer coats have become somewhat of a cult classic in fashion circles over the past few years. If you remember, we reported on just how good the brand’s Long Down Puffer Coat (£225) is towards the end of 2021 when Who What Wear UK editor Emma Spedding chose it over all the rest when searching for the *perfect* style. But it’s not just us who’s obsessed. So many influencers and editors have been spotted in the high-street store’s cosy down coats, and the item even made it into Lyst’s top 10 biggest-selling items of the year all the way back in 2020. Since then, this practical coat has only gotten more and more popular, proving its cost-per-wear worth and becoming fashion gold dust as the months get colder. These days, it’s sold out more often than it’s in stock.
So when we saw that Arket had released an updated version of its popular style, we knew we had to share it with you. Like its predecessor, the 2021 Waisted Down Jacket (£190) is made from recycled down and comes in two different lengths. The main difference between the original and this style is the flattering new drawstring detail at the waist. The new version comes in the classic black and beige shades, but Arket has also released a fresh green colourway that we just can’t get out of our heads. It may seem like a bold move, but green has basically become a neutral in the coolest wardrobes, and it’s not going anywhere for 2022. So it’s likely you’ll get just as much wear out of this unique shade, especially if you’re a colour lover.
We’re predicting this will be a new favourite in no time, so if you missed out on the original design or are looking for an update, keep scrolling to shop.
Shop Arket's green puffer coat:
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Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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