By now, you’re probably already familiar with Rumi Neely’s cleverly named clothing brand Are You Am I (get it?), but unless you check her site regularly, you may not have noticed how many trend-driven pieces the blogger-turned-designer has added to her line since it launched in 2014. Right under our noses, she’s gone from producing camis and slip dresses to offering a full range blogger- and celebrity-approved of clothing and accessories, covering basically everything an L.A. girl could ask for. This is best proven by L.A.’s most famous It girls, Kendall Jenner and Gigi Hadid, who unintentionally serve as walking campaigns for everything Are You Am I is about.
Scroll through to see and shop what we mean!
Do you have any favorite L.A.-based brands? Share them in the comments!
Opening Image: Photographer Group/Splash News
-
Kendall Jenner Wore the Trend Everyone With Taste Is Wearing in 2025A more formal take on model-off-duty style.
-
Sorry, White Tops—Kendall Jenner and Hailey Bieber Are Making a Case for This Elegant AltIt girl approved.
-
If You're Not Into Powder Pink, Kendall Jenner Wore a Spring Color Trend That's Equally as PrettyThere are other pastels in the sea.
-
8 Flawless Outfits the Celebrity Set Is Wearing in Paris Right NowKelly! Zoë! Kendall!
-
Fashion People in Paris and London Agree That This Elegant Accessory Makes Every Outfit Look RichThey're not wrong.
-
Kendall Jenner Landed in Paris and Ditched Black Blazers for These Stylish AlternativesUpgrade.
-
No Offense to Sneakers, But These Boots Are a Far Chicer Match for LeggingsThe elegant choice.
-
I Nearly Spent $820 on Kendall Jenner's Flats—Then I Found This $120 Alt at NordstromIt's strikingly similar.
