H&M Is Really Good Right Now—30 Anti-Trend Finds You'll Wear Forever

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(Image credit: H&M)

Contrary to what the name implies, you don't have to spend a lot to pull off the quiet luxury look. In fact, I was recently doing some shopping on H&M's website when I realized that the brand has so many timeless, chic pieces. Plus, its prices are unbeatable. It's a win-win for the shopper who's allergic to anything overly trendy but also doesn't want to spend a fortune on a wardrobe that looks luxe. I find it hard to resist completely filling up my cart when I'm on the website.

To pull off the anti-trend look, I'm shopping for rich-textured staples, like lush sweaters and wooly coats, in mostly neutral hues. (Though, I'm always a fan of adding a pop of color.) H&M also has a surprisingly underrated selection of accessories, and I'm always partial to adding a pair of sculptural earrings or kitten heels to make a look feel a bit dressier with next to no effort. I also wanted to make sure to include plenty of outerwear in my hunt for quiet-luxury-inspired pieces since a structured coat or a sparkly cardigan can take a jeans-and-a-tee outfit to the next level. 

Ahead, you'll find 30 of the hidden gems I'm currently considering adding to my cart from H&M. Believe it or not, none are over $100, and many are under $50—refreshingly affordable. Now, you, too, can ditch anything overly trendy and stock up on stylish pieces you'll want to wear for the long-term. 

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Aemilia Madden
Contributor