I've Been a Stylist for 20 Years—These Are the Key Buys on My 2025 Wish List

You've probably heard of celebrity stylist Angie Smith from her work with household names like Holly Willoughby, Eva Mendes, Davina McCall and Rochelle Humes. Smith has a gift for making her clients look effortlessly chic, usually on an affordable budget. She's an advocate for shopping the high street, often mixing high and low pieces in her styling; and her own wardrobe and talent for uncovering the most expensive-looking finds is unrivalled. So I'm sure you'll be pleased to hear she's now a Who What Wear UK columnist, here to share her expert shopping picks for the season along with some styling wisdom. Keep scrolling to see her key buys for 2025.

Angie wears a soft cardigan from Free People

Angie wears a striped shirt by With Nothing Underneath

(Image credit: @angiesmithstyle)

I’ve been a stylist and brand consultant for over 20 years now, and I'm a strong believer in buying less and wearing those pieces more. I've learnt from my experience re-working clients' wardrobes that after editing them down to a smaller capsule, it becomes a lot easier to pull outfits together because you can actually see what's in there.

When shopping for new pieces, it’s important to be practical and think of all the outfits you could wear them with from your existing wardrobe. But most importantly, you have to really love those new items to justify adding them to your rotation. When you wear them, they have to make you feel good—really good. They have to feel comfortable on your body; I’m a strong believer in buying the size that feels and looks the best on you, and in some shops that might be a 12, in others an 18—it really doesn't matter. The buys I include in my monthly edits can be easily styled in multiple ways and will still be relevant years from now. We're talking true wardrobe classics, and I’m showing you where to find them.

Angie wears black tailored trousers by With Nothing Underneath

Angie wears black tailored trousers by With Nothing Underneath

(Image credit: @angiesmithstyle)

And just like that, a new year is around the corner. Like many, I take December as an opportunity to reflect on what did and didn't work this year, and that also goes for my wardrobe. At this time, my clothes need to work harder than ever to prove they deserve a permanent space in my small-ish wardrobe, and as I like to wear my favourite items across multiple seasons they must also have versatility.

Going into 2025, I'll be having a good clear-out and trying on anything that I haven't worn in the last 12 months to decide if it needs of a new home. With that in mind, today I'm celebrating the hero pieces that have served me well throughout the year and will continue to be pieces that I reach for through 2025, too.

Scroll on to explore my 2025 edit.

SHOP ANGIE SMITH'S 2025 EDIT:

1. A Cosy Cardigan

2. White Dungarees

3. A Really Good White Tee

4. Silk Midi Skirt

4. Classic Wool Jumper

5. Suede Bag

6. White Jeans

7. Leather Tote

8. Denim Shirt

9. Sleeveless Jumper

10. Trackpants

11. Posh Sandals

12. Logo Tee

SHOP MORE OF ANGIE SMITH'S SHOPPING PICKS:

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.