I've Been a Stylist for 20 Years—These Are the Key Buys on My 2025 Wish List

You've probably heard of celebrity stylist Angie Smith from her work with household names like Holly Willoughby, Eva Mendes, Davina McCall and Rochelle Humes. Smith has a gift for making her clients look effortlessly chic, usually on an affordable budget. She's an advocate for shopping the high street, often mixing high and low pieces in her styling; and her own wardrobe and talent for uncovering the most expensive-looking finds is unrivalled. So I'm sure you'll be pleased to hear she's now a Who What Wear UK columnist, here to share her expert shopping picks for the season along with some styling wisdom. Keep scrolling to see her key buys for 2025.

Angie wears a soft cardigan from Free People

(Image credit: @angiesmithstyle)

I’ve been a stylist and brand consultant for over 20 years now, and I'm a strong believer in buying less and wearing those pieces more. I've learnt from my experience re-working clients' wardrobes that after editing them down to a smaller capsule, it becomes a lot easier to pull outfits together because you can actually see what's in there.

When shopping for new pieces, it’s important to be practical and think of all the outfits you could wear them with from your existing wardrobe. But most importantly, you have to really love those new items to justify adding them to your rotation. When you wear them, they have to make you feel good—really good. They have to feel comfortable on your body; I’m a strong believer in buying the size that feels and looks the best on you, and in some shops that might be a 12, in others an 18—it really doesn't matter. The buys I include in my monthly edits can be easily styled in multiple ways and will still be relevant years from now. We're talking true wardrobe classics, and I’m showing you where to find them.

Angie wears black tailored trousers by With Nothing Underneath

(Image credit: @angiesmithstyle)

We're almost a month into 2025 and I've spent the past few weeks considering my most worn items. Of course, there's knitwear, easy trousers and classic tees, but denim is one category that works so hard in my wardrobe that I wanted to dedicate this month's column solely to the material.

No matter the season, denim is always an important part of my wardrobe in all its iterations, and I'm looking to bolster my outfits even further in 2025 with a select edit of great denim. With so many variations in cut, shape, wash and form to choose from, I've selected a concise 14 denim pieces below that embrace my most worn cuts, easy-to-style dresses, great shades to consider and the pieces that currently sit on my 2025 wish list.

Scroll on to explore my 2025 denim edit.

SHOP ANGIE SMITH'S 2025 EDIT:

1. The Eye-Catching Denim Jacket

2. The Long Denim Shorts

3. The Fresh Jeans Shape

4. The Classic Straight Leg

5. The Kick Flare Jean

6. The Paired-Back Denim Jacket

7. The Wide-Leg Jeans

8. The Denim Shirt

9. The Denim Jumpsuit

10. The Denim Mini Skirt

11. The Relaxed Denim Overalls

12. The Most Worn Jeans

13. The Denim Dress

14. The Elevated Denim Jacket

14. The Next On My Wish List

SHOP MORE OF ANGIE SMITH'S SHOPPING PICKS:

Emily Dawes
Affiliate Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.