I Founded 2 Brands, Have 4 Kids, and Love Beauty—Here's What I Use
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
Have you ever followed someone on Instagram for so long that you feel like you're practically friends—even though you've never met IRL and they have no idea who you are? Well, that's the case for me with Amber Fillerup Clark. Our "friendship" began years ago when I was in need of some serious hair inspiration. I came across her page in the early days of Instagram, where she shared images and tutorials of intricate braids that made up 99% of my Pinterest boards. As someone who was (and TBH, still is) terrible at doing hair, I thought she encompassed the term "hair goals."
Flash-forward years later, and Amber is now a mom of (almost) four kids and the founder of two beloved brands: BFB Hair and DAE, a clean haircare line inspired by the desert landscape of her home state, Arizona. For Amber, creating two beauty brands was a natural progression from her childhood. "Since I was a young girl, I always loved doing my friends' or my sister's hair and makeup and would make them take pictures with me," explains Amber. It only makes sense that she later went on to hair school.
As someone who has developed a career in the beauty industry, Amber knows a thing or two about the benefits of a routine. Now juggling two companies, a growing family, and her social platform, she has streamlined her routine in a way that keeps things quick and effective. I'm talking about a two-step skincare regimen and a handful of makeup products that keep her glowing all day long. I was lucky enough to get details on this lineup straight from the source. Keep scrolling to find the cult-favorite topical products (such as SkinCeuticals C E Ferulic, $169) Amber loves, the supplements she swears by, and the self-tanning routine that keeps her out of the sun.
To stay glowing from the inside out, Amber starts her day with Athletic Greens. Think of it as a big scoop of wellness that includes multivitamins, minerals, probiotics, and more. "I take this every morning, and it helps with my overall health, which then helps with my skin."
Amber is all about a two-step skincare routine. This Farmacy cleanser is always up first for its ability to melt away makeup, dirt, and oil without stripping skin of its moisture. "I love the texture of the balm and its application."
To target skin tone and texture, Amber reaches for the most famous vitamin C serum out there. "I've noticed a difference—it has visibly improved my uneven skin."
"I love our brush so much it's insane. It works amazingly on either wet or dry hair, and the bristles are very gentle and won't cause any breakage."
The one product Amber is never not wearing? This iconic deodorant that smells like a mix of jasmine, lily of the valley, and sandalwood. It's fresh and floral and lasts all day long.
Amber also loves mixing up her fragrances, but right now she's been loving this warm and spicy one. It has topnotes of cappuccino, vanilla, and caramelized cedar and honestly has me craving Starbucks.
Are you surprised that this cult-favorite serum is part of Amber's lineup? Because I'm not. The two-in-one formula is a staple for many reasons. It's made with 21 potent plant extracts including turmeric, which visibly brightens the complexion. "I've noticed the biggest difference in my skin since using this—it's fantastic," says Amber.
Amber's makeup routine starts and (sometimes) ends with this sheer base. "This is a holy grail for me. Often, I wear just this. It gives a tan glow." Less is always more when it comes to a glowy, natural look.
This facial polish checks off all my exfoliant boxes: ultra-fine texture, free of plastic beads, and aesthetician approved. Amber agrees and says, "This is the best exfoliator I have ever used!"
This antioxidant-rich oil is made to strengthen damaged hair and hydrate the scalp. "I use our hair oil on damp hair as a treatment or on dry hair to smooth and add shine."
Amber's favorite lip product is formulated with hyaluronic acid, softening glycerin, and a hint of watermelon to replenish even the dryest of lips. "It's super hydrating and adds a nice color," she says.
"This gradual tan is so easy to apply, doesn't smell, and gives the perfect natural glow," says Amber. ICYWW, it's the one product she can't live without.
On the days that Amber is in a pinch and forgets to do her tanning lotion, this instant tan saves the day. "It's basically makeup for your body, but it doesn't transfer onto clothes or come off in the hot tub. You have to actually use soap and rub it off."
"This is the best jack-of-all-trades product. It makes your blowouts super smooth, sleek styles extra slick and shiny, and curls defined."
For a daily multivitamin, Perelel is her go-to. It includes the two beauty boosters best for hair, skin, and nails: biotin and collagen.
Next: The $26 Concealer That's the Secret Weapon in This Beauty Mogul's Routine
Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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