I Founded 2 Brands, Have 4 Kids, and Love Beauty—Here's What I Use

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The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.

Have you ever followed someone on Instagram for so long that you feel like you're practically friends—even though you've never met IRL and they have no idea who you are? Well, that's the case for me with Amber Fillerup Clark. Our "friendship" began years ago when I was in need of some serious hair inspiration. I came across her page in the early days of Instagram, where she shared images and tutorials of intricate braids that made up 99% of my Pinterest boards. As someone who was (and TBH, still is) terrible at doing hair, I thought she encompassed the term "hair goals." 

Flash-forward years later, and Amber is now a mom of (almost) four kids and the founder of two beloved brands: BFB Hair and DAE, a clean haircare line inspired by the desert landscape of her home state, Arizona. For Amber, creating two beauty brands was a natural progression from her childhood. "Since I was a young girl, I always loved doing my friends' or my sister's hair and makeup and would make them take pictures with me," explains Amber. It only makes sense that she later went on to hair school.

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(Image credit: @amberfillerup)

As someone who has developed a career in the beauty industry, Amber knows a thing or two about the benefits of a routine. Now juggling two companies, a growing family, and her social platform, she has streamlined her routine in a way that keeps things quick and effective. I'm talking about a two-step skincare regimen and a handful of makeup products that keep her glowing all day long. I was lucky enough to get details on this lineup straight from the source. Keep scrolling to find the cult-favorite topical products (such as SkinCeuticals C E Ferulic, $169) Amber loves, the supplements she swears by, and the self-tanning routine that keeps her out of the sun. 

Next: The $26 Concealer That's the Secret Weapon in This Beauty Mogul's Routine

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Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.