I Rarely Shop for Clothes on Amazon, But These 29 Finds Are Changing That

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(Image credit: @sofiamcoelho)

I'll be honest: When I get the itch to shop for something new to wear, I rarely go to Amazon. My first instinct is instead to open up tabs at retailers like H&M, Mango, and Zara, where I'm pretty much guaranteed to uncover a trove of trendy and affordable thrills that will satisfy my shopping urge at that moment. If I do find myself scrolling through Amazon's fashion section, it's usually because I'm looking to get my more boring purchases out of the way like stocking up on my everyday hair accessories or going for a re-up on the specific ankle socks I like (I said boring, didn't I?).

Recently, though, my cart has been home to some far more exciting potential fashion buys. I'll be skipping my usual haunts for now thanks to the below 29 items that are the proverbial scratch to my current shopping itch. Whether it be the Dickies work pants that are popping up all over Instagram, a new under-$100 It bag, or the sweater-vest I'm texting my sister about, scroll on to see my Amazon shopping list that's fashion editor–approved.

Up next, this is officially the #1 dress trend of Fall 2021.

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.