It's no secret that we love a good viral find here at Who What Wear. And what's better than an item backed by the internet when it's on sale? On October 11 and 12, Amazon is having its Prime Early Access Sale, where you'll find dozens of deals on the items everyone's been talking about. I was lucky enough to be able to look through said deals before the sale launched, so you'll find the best buys of the bunch below.
From the skincare items that continuously sell out to the sneakers everyone raves about, there's an option for everyone in this mix. Keep scrolling for the viral items that are on sale and editor approved.
Hailey Bieber approved.
If you're going to finally buy the pair of Levi's that your closet needs, you might as well buy them at a discounted price.
I always forget to get my brows done, and this product makes them look presentable.
Leave it to Kim Kardashian to make earbuds fit her aesthetic. (You have to admit they're pretty.)
The 100,000+ reviews speak for themselves.
Your lashes will thank you.
TikTok users swear by Amazon basics for an easy and affordable option.
If you've been seeing striped sweaters all over your feed, this is a sign to get one for yourself.
This option is cute, too.
The internet has been raving about this lip mask for years, so the hype has never died down. It leaves your lips hydrated and extremely soft. Trust me—I'm on my third one.
The best way to apply foundation.
I'm sure you've seen all of the posts with the #InMyCalvins hashtag, but the campaign isn't just a gimmick—these bralettes are so comfortable you can do anything in them.
Get yourself the matching underwear too.
Laneige has got skin hydration covered.
When Stoney Clover Lane collaborated with Target, the collection was flying off the shelves. I predict the same for this discounted option.
There are a lot of sneaker brands on my radar right now, but Reebok remains a well-loved classic.
Hair tools are fairly expensive, so it's always best to wait it out for a sale. Today's your lucky day if this dryer has been on your wish list.
Quench your skin's thirst.
You'd be surprised at how comfortable these are for heeled boots. I walked in them all throughout NYC with minimal pain and was shocked.
Mix this in with your favorite nude nail polish to achieve Hailey Bieber's "glazed" nails.
It's best to stock up on these. They get rid of my blemishes within a night, so I know I will.
No more bad hair days here.
Cool fashion girls are all over this shoe brand, and it rarely ever goes on sale. Now is your chance.
Look this up on TikTok and you'll be amazed by the results.
Next, The Amazon Prime Early Access Sale Is Here—34 Discounted Items You Won't Regret
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Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy ItemsPrices go up tomorrow, so don't wait.
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French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal DaysCool, chill, and classic.
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These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to CartMost are under $50.
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I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day SaleAffordable and chic.
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5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal DaysYes, really.
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I'm Obsessed With Cute Workout Clothes—These 35 Styles Are Bound to Sell Out on Amazon Prime Big Deal DaysBeing the cutest person at the gym has never been so easy.
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Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on SaleI can't keep this to myself.
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Hurry—These Discounted Socks, Intimates, and Tights Will Sell Out During Amazon's Prime Big Deal DaysThese prices are just too good.
