I'm Refreshing My Lingerie Collection With These Incredible Prime Day Buys
We're knee-deep into the summer sale season, with a plethora of designer events still ongoing, but I've been patiently waiting all year for one shopping event in particular. If you guessed Prime Day, you're right on the money. It officially kicked off yesterday. (Contrary to its name, the event is actually two days long.) The sale is chock-full of epic deals, from kitchen gadgets to furniture, but I have my eyes zoomed in on the glorious assortment of lingerie.
As I've waxed poetic before, Amazon is a really great place to stock up on the basic staples of any lingerie drawer. You can find pretty lace bralettes as well as high-quality, supportive bras in a wide range of sizes typically not found at other department stores. Amazon's underwear selection was especially useful to me this year when I revamped my collection of briefs and seamless bottoms. The deals are especially sweet this time around, so there's even more incentive to give your lineup a refresh. Ahead, keep scrolling to see the incredible Prime Day lingerie deals I've come across thus far.
The subtle wash of sheer material is understated yet seductive.
If you've always wanted to try True and Co.'s unique bras, now's your chance.
Shapewear is always on my list when I shop for intimates on Amazon.
This offers more support than your typical camisole, so it can be worn without a bra.
Hanky Panky makes some of the best underwear on the market.
If you're willing to splurge, I highly endorse this bra.
Next up, Thanks, TikTok—Now I Have These 34 Things in My Amazon Cart
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.
-
I Always Prep My Amazon Cart Ahead of Black Friday—Here's Everything I'm Buying
From cozy sweaters to slippers.
By Judith Jones
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
By Ana Escalante
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
By Nikki Chwatt
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
By Judith Jones
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
By Jasmine Fox-Suliaman
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
My Stylish Aunt Asked Me What to Buy From Amazon—I Sent These 29 Compliment-Worthy Accessories
From belts to bags.
By Anna LaPlaca