I'm Losing It Over These 35 Amazon Prime Day Fashion Items

One of the biggest shopping events of the season is officially upon us. Yep, I’m talking about Amazon Prime Day. For two days (October 13 through 14), the retailer is offering a massive amount of deals for Prime members on a smattering of categories from household items to electronics to yes, fashion. Naturally, I’m here to chat about the epic clothing discounts that caught my eye in particular.

After scrolling through the pages and pages of discounted merch, I actually ended up losing it over about 35 items that I had to share with you. Yep, the pieces in question can all be bought at majorly-discounted prices and all also have the qualities to become wardrobe staples. I’m talking about items like forward knitwear, classic denim cuts, and chic basics.

Intrigued? Keep scrolling to check out an edit of the fashion items that I’m loving from Prime Day. But you better act fast if you’re interested in something, these deals will be gone before you know it.

Next, check out fall basics you can buy on Amazon.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.